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Media and entertainment industry veteran, Richard Eyre, has been appointed as a non-executive director at MGt, the leading support services provider to the digital broadcast and new media sector.Companies such as BSkyB, Discovery Networks, Sony Entertainment, Setanta Sports, Top Up TV and Virgin Media rely on MGt, and its customer management services and technology, to… Continue reading Richard Eyre Joins MGt As Non-Exec Director

ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Viacom file a $1 billion (£520 million) lawsuit against Google, accusing the firm of “massive copyright infringement” on its video sharing website YouTube (Full Story).In a statement, Viacom said: “After a great deal of unproductive… Continue reading Media In The City

Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team

A new glossy weekly magazine has been launched in London by former Mail On Sunday journalist Christena Appleyard.So London, which has an initial print run of 75,000 copies, is described by its editor as being significantly property focused.The former editor of the Mail On Sunday‘s Night & Day magazine wrote in the publication’s first issue:… Continue reading New Weekly Glossy Hits Capital’s Streets

Advertising expenditures for US newspaper web sites increased by 35% to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the eleventh consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online… Continue reading US Newspaper Website Ad Spend Increases

According to a new study from Harris Interactive, 35% of US adult mobile phone users are willing to accept incentive-based advertisements. Harris says that of these adults, 78% say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (eg, ring tones, games; 40%) and discount coupons (40%). The… Continue reading Mobile Ads Becoming More Accepted In US

BBC One’s biannual decision to give over its evening schedule to charity fundraising resulted in Comic Relief: The Big One dominating Friday night’s viewing.With comic sketches including Tony Blair tackling Catherine Tate’s unruly teenager Lauren, her foul mouthed Nan appearing on Deal Or No Deal, and another comic sing-a-long Peter Kay video, viewers choose to… Continue reading Red Nose Night Brings No Charity For BBC One’s Rivals

The government is to introduce new regulations covering illegal outdoor advertisements which are put up by motorways and main roads.It also intends to create a national database to keep track of companies which have broken the law.Planning minister Yvette Cooper announced the measures today and also revealed that local planners will be given the facilities… Continue reading Government Legislation On Illegal Outdoor Ads

UTV has announced that its revenue was up 22% for 2006, at £113.6 million, whilst its operating profit was up 6% at £27.4 million before charging start-up losses of £2.6 million for new radio stations in Belfast and Edinburgh. The company’s operating profit was up 52% at £114.6 million, from £25.8 million in 2005, before… Continue reading UTV Announces 2006 Revenue Increase