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Clear Channel Outdoor UK’s planning department has developed five tailor-made summer solutions to enable advertisers and agencies to deliver bespoke marketing messages out-of-home during the summer season.The Summer Health and Beauty Pack, the Summer Drinking Pack, the Summer Festival Pack, the Summer Leisure Attractions and Seaside Pack and the Summer London Tourist Pack deliver cross-format… Continue reading Clear Channel Outdoor Launches Summer Solutions

MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar

North One Television has re-branded its division dedicated to dealing with the production and distribution of commercially funded TV as N.ONE.North One Television, part of All3Media, the UK’s largest independent TV production group, has been investigating new future models of financing TV production and distribution for the past decade – N.ONE was created as a… Continue reading North One Re-Brands Commercially Funded TV Arm

Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service

New research from Nielsen//NetRatings reveals that 18-34 year old women account for 18% of all active online Britons.It adds that one in four Britons online is at least 50 years old, with 1.7 times more 50+ year olds than children under 18 active on the internet.Nielsen//NetRatings also says that the UK internet population is split… Continue reading Research Reveals UK’s Biggest Computer Users

Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV

John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama

Ashley Highfield, director of BBC future media and technology, announced today at the FT Mobile Media Conference that Matthew Postgate has been appointed as the BBC’s controller of mobile.Postgate will have specific responsibility for coordinating the corporation’s public service presence across mobile platforms.Highfield, speaking at the Dorchester Hotel in London, said: “Mobile is an increasingly… Continue reading BBC Appoints Controller Of Mobile

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question