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Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure. Lynne Robinson, research director at the IPA, said that it is important to not get carried away… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar

The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar. She admitted that the package, which aims to create a single cross-media planning system, was… Continue reading TouchPoints Database To Be Reconfigured For Usability

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division. The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future. The… Continue reading 45% of Europeans Watching Television Online

The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach. At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan, research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement

Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole. Lynne Robinson, research director at the IPA, was the first of… Continue reading Seminar Gains Insight Into Research Technologies

The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach.At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan (pictured), research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement

Nick Betts has been announced as the head of commercial and business development in BBC Vision, reporting to Bal Samra, director of vision operation and rights.In the newly created role, Betts will be repsonsible for all business development activity in BBC Vision, including leadership of the commercial agency.He will also be responsible for growing external… Continue reading New Business Development Boss For BBC Vision

Editor Marc Reeves has relaunched the Birmingham Post, in a bid to reinvent the regional title.The Post‘s Weekend Saturday section is now in a tabloid format, whilst the paper is to include “more comprehensive” page leads and analysis.Lifestyle, leisure and business coverage has been boosted through three new glossy magazines.Two monthly A4 standalone magazines, City… Continue reading Reeves Relaunches Birmingham Post

Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole.Lynne Robinson, research director at the IPA, was the first of the… Continue reading Seminar Gains Insight Into Research Technologies

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division.The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future.The French emerged… Continue reading 45% of Europeans Watching Television Online