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The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

Last night’s conclusion of the second and final series of Life On Mars drew 6.7 million adults on average to BBC One, giving the channel a 28.7% viewing share between 9pm and 10pm.Whilst Manchester United tonked Roma 7-1 in the second leg of their UEFA Champions League battle, time travelling cop Sam Tyler was finding… Continue reading Journey’s End For Life On Mars

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline

Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands

The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast

Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%

Leading bakery Greggs is set to launch a £3 million integrated campaign, which will be fronted by funny-man Paddy McGuinness and developed by their newly appointed advertising agency, Propaganda.The campaign, which features the new strapline Greggs the Bakers – Ready When You Are, will involve national and regional multi-channel and terrestrial television advertising, along with… Continue reading £3 Million Integrated Campaign For Greggs

Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be… Continue reading Tickets For Media Research Seminar Selling Fast