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Thursday evening set the scene for the rest of the holiday period, with BBC One taking on ITV1 in a battle for viewers.ITV1 aired the big match, which saw Tottenham Hotspur take on Spanish side Sevilla in a UEFA cup quarter-final, and a peak of 4.1 million adults watched the plucky north-Londoners come unstuck against… Continue reading BBC One Edges Easter Viewing Battle

Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be… Continue reading Tickets For Media Research Seminar Selling Fast

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.There were some major manoeuvres in the City this week, with Havas chairman Vincent Bollore once again failing in his bid to win representation on the Aegis board.Bollore, who has a 21.9% share in Aegis, called a third… Continue reading Media In The City

New distribution channels for online music and video are beginning to have a significant impact on the music and video industries, according to a new report from In-Stat. Online sales of digital music represented 6% of the total worldwide music market in 2006, up from 4% in 2005, the high-tech market research firm says. By… Continue reading Distribution Channels To Impact Music And Video Industries

Havas has announced that for the first time since 2001, its annual revenue was up in 2006 (0.6% organic growth and 0.8% natural growth). Net income before tax remained virtually stable at €83 million, with operating income of €121 million versus €128 million in 2005. There was a sharp rise in net new business in… Continue reading Havas Announces Revenue Increase

Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman

Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign

GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship

GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign

A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video