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US advertising expenditure decreased 0.3% to $34.93 billion in the first quarter of 2007, according to new figures from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “After a sluggish January, the pace of advertising expenditures picked up slightly at the end of the quarter. “We must also recognise that… Continue reading US Adspend Decreases In First Quarter Of 2007

Sky Sports has announced that it will broadcast more live sport in high definition this year including the US Open and USPGA Championship.The US Open from Oakmont (14-17 June) and USPGA Championship from Southern Hills (9-12 August) will be the second and third golf events to be broadcast live in HD on Sky Sports, following… Continue reading More Sports For Sky Sports HD

Channel 4 has revealed that the charities that will receive the money from its Big Brother eviction telephone votes this year are Crisis, Help the Hospices and the Samaritans.The broadcaster announced last week that it would not be profiting from the phone votes (see Channel 4 Will Not Profit From Big Brother Phone Votes), in… Continue reading Channel 4 Reveals Big Brother Charity Beneficiaries

Virgin Media has claimed that thousands of people in the UK are wasting money on hi-tech gadgets that they will never learn how to actually use.According to research from the communications provider, 750 of the 1,000 people asked had spent more on gadgets and gizmos than they had on home improvements in the past year,… Continue reading Thousands Wasting Money On Gadgets

One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar

Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement

There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views

Joost has announced that Mike Volpi has been appointed chief executive officer. Volpi succeeds the company’s founding CEO, Fredrik de Wahl, who remains at Joost as chief strategy officer.Volpi joins Joost from Cisco Systems, where he spent 13 years in a variety of strategic management roles.de Wahl said: “Mike brings unparalleled leadership and technology expertise… Continue reading Joost Gets New CEO

Newspaper circulations worldwide rose 2.3% in 2006, while newspaper advertising revenues showed substantial gains, according to the World Association of Newspapers (WAN).WAN said that global newspaper sales were up 2.3% over the year, and had increased 9.48% over the past five years. Newspaper sales increased year on year in Asia, Europe, Africa, South America, with… Continue reading Global Newspaper Circulations Show Rise

After its acquisition of hit Aussie soap Neighbours, Five has lost one of its successful US imports, Prison Break, to Sky One.The digital only channel has acquired the exclusive rights to the next series of the show and is understood to have paid around £500,000 per episode, topping Five, which was paying around £400,000 per… Continue reading Prison Break Escapes To Sky One