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Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion

Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions

Brian Sullivan, Sky customer group managing director, has said that HDTV can expect a bright future, with customers now more willing to replace their old TV sets. Sullivan, speaking at Broadcast‘s HD Here And Now conference, said that Sky had predicted there would be 10 million HD TV sets in the UK by 2010 but… Continue reading HDTV Looks Set For Growth

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

A new report from Adams Media Research forecasts that annual consumer spending on downloads of movies and TV will top $4 billion in 2011. The market researcher says that video downloads will grow gradually as internet TV devices gain increasing acceptance amongst consumers, with Tom Adams, Adams Media Research president, saying: “The internet is going… Continue reading Consumer Spending On Movie & TV Downloads To Increase

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

Five has replaced Nick Thorogood, controller of its digital channels Five Life and Five US, with Hannah Barnes, currently managing editor of Sky One, Two and three.In his role as director of programming, Barnes will oversee Five’s digital channels, Five Life and Five US, which were both launched last October (see Five To Launch Two… Continue reading Five Digital Controller Replaced

Life On Mars remained strong against the brawling scenes of the Champion’s League, luring almost 5.5 million adults to BBC One once again, compared to the football’s average of 4.6 million.The 1970s time-glitch crime drama gave the channel a 24.2% viewing share, up slightly from its series two debut last week (see Life On Mars… Continue reading Life On Mars Battles Champion’s League Brawl

The World Association of Newspapers (WAN) has launched a new initiative aimed at developing a new measurement standard for newspaper readership across print and digital.It has set up a Media Measurement Integration Task Force to explore the possibility of creating a global standard for combined print and digital measurements.The task force’s first project will be… Continue reading WAN To Develop Measurement Standard For Digital And Print Newspapers