A new music magazine, a spin-off of the Channel 4 programme Popworld, is set to launch next month into an increasingly fragile market.Popworld Pulp, to be published in association with publisher Brooklands Group, will be on sale at 19,000 retail outlets across the UK from April 11 with an initial print run of 130,000 copies,… Continue reading New Music Magazine Enters Volatile Market
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Ofcom has said that ITV did not seek permission to cut the number of hours of children’s programming on its flagship channel from eight hours per week to five.The broadcaster released a statement late yesterday saying it had been given the go-ahead by the regulator. “Having taken into account the opinion of Ofcom, ITV confirms… Continue reading Ofcom Did Not Approve ITV’s Cut In Hours Of Kids Programming
US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online
Ofcom has given ITV1 the go-ahead to cut the amount of children’s shows it broadcasts this year from around eight hours on average to about five hours per week.The five hours each week are not subject to scheduling restrictions, and ITV1 does not need to run the programmes in its traditional afternoon weekday slot. A… Continue reading Ofcom Gives Green Light To Less Kids TV For ITV1
New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase
The WorldDMB Forum has hit back at comments made by European telecoms commissioner Viviane Reding that mobile broadcasters should use the digital video broadcasting-handheld (DVB-H) standard rather than DAB/digital multimedia broadcasting (DMB).The European Mobile Broadcasting Council (EMBC) last week published a report which called on the industry to adopt a single technological standard, with Reding… Continue reading Mobile Broadcasting Body Hits Out At EC Commissioner
The Daily Express and its Sunday counterpart have overhauled their websites to make greater use of web 2.0 and community features.The new site was soft launched yesterday, with the Daily Star set to follow suit with its own major refit later in the year.“We have a loyal online readership and, while we’ve worked hard to… Continue reading Daily Express Overhauls Website
Virgin Media and Setanta Sports are in senior level talks about launching a rival channel to Sky Sports News, according to reports in Broadcast.A source at Setanta told the publication that talks had begun between the companies and that teaming up would be an obvious strategy.“It makes a lot of sense,” said the source. “Setanta… Continue reading Virgin And Setanta Join Forces For Sky Sports News Rival
The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers
The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC.Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact of… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed
