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So said Phil Georgiadis, managing partner of Walker Media at the Media Week Media 360 conference in Wales last week. Georgiadis’ point was that this led to advertisers diverting some of the money assigned to marketing their brands into search and away from traditional brand building media.The PR that Google has overtaken Channel 4 is… Continue reading Thoughts On Media 360: “It Is Dangerous To Think Of Google As A Medium”

A woeful performance from Britain’s Eurovision entrants Scooch didn’t harm Saturday night viewing figures for BBC One. The annual campfest attracted strong viewing figures of 7.77 million adults across its three and a quarter hour duration, with a peak of 9.86 million during 10.30pm and 10.45pm.Earlier in the evening, BBC One’s Any Dream Will Do… Continue reading BBC Has Eurovision Winner – Unlike Scooch

GCap Media and the Walt Disney company have agreed to part company, with the announcement that digital only radio station Capital Disney is to cease broadcasting at the end of June.A statement was read out on-air this morning – the last day of presenter led live broadcasting will be Friday 1 June, with non-stop music… Continue reading Capital Disney To Close In June

Television start-up Iostar is to reveal today that it is going into liquidation, following its inability to raise £30 million for acquisitions.The company, which Dawn Airey, former head of Channel Five and Sky left at the end of April (see Airey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves IostarAirey Leaves Iostar www.iostar.tv

Agencies were left with much to ruminate over at the end of Media Week‘s Media360 conference last week. The position, resources and abilities of media and creative agencies were regularly called into question – and often the criticisms came from within.“I have not yet seen an agency group with a clear view of where digital… Continue reading Thoughts On Media 360: Future Role Of Agencies Examined

Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.The new online television service Joost (see Joost Ready For Lift Off) revealed that it five parties invested $45 million in the company.Index Ventures, a European capital firm, Sequoia Capital, which has invested in Yahoo! and… Continue reading Media In The City

Chrysalis has announced a 9.1% decline in radio revenues for the six months from September to February this year. Chrysalis, which owns Heart, LBC and Galaxy, said that the decline was due to poor radio ad takings, adding that revenues for its third quarter are likely to be flat and forward bookings for the fourth… Continue reading Chrysalis Radio Revenues Decline

Iostar, the television start-up which former head of Sky Networks Dawn Airey recently left, is to reveal today that it is going into liquidation. According to a report in today’s Guardian the company will release a statement saying “The board of Iostar has considered a number of options to continue the business according to a… Continue reading Iostar To Go Into Liquidation

Telecommunications giant BT has unveiled its biggest advertising campaign of the year so far – a multimillion pound national promotion for its IPTV service, BT Vision.The campaign is led by national TV advertising, kick-started by two new 60-second slots The new ads develop the story of Adam and his partner Jane as they each rush… Continue reading Huge Ad Campaign For BT Vision As Service Hits The High Street

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year