Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.Thise week, ITV announced that ITV1’s net advertising revenue dropped from £1.4 million in 2005 to £1.2 million in 2006 (Full Story).Meanwhile, the Interactive Advertising Bureau released figures which showed that search engine giant Google claimed 43% of… Continue reading Media In The City
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Virgin Media has launched a digital TV service to consumers living in non-cabled areas, giving users over 40 free to air TV channels and over 25 digital radio stations.The service uses the digital terrestrial television platform (DTT) and a new set-top box to offer consumers the free channels. Other features of the service include an… Continue reading Virgin Media Launches New Free To Air DTT Box
At the end of 2006, there were approximately 251 million broadband households worldwide, according to a new report from eMarketer. The online market research firm says that the US and China are the two largest broadband markets in the world, at 54.6 and 46.6 million broadband households respectively. The report says that countries such as… Continue reading 251 Million Broadband Households Worldwide
A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio
As Elton John turned 60 this week, ITV1 showed his birthday concert from Madison Square Gardens last night, watched by a peak of over 3.5 million adult viewers.Meanwhile, BBC One’s Hotel Babylon continued to win the viewers as the five-star hotel based stylised drama attracted an average of 4.9 million adults in the key 9pm-10pm… Continue reading 3.5 Million Wish Elton Happy Birthday
The BBC is considering airing an extra episode of EastEnders each week, and is understood to undertaking a feasibility test to assess the impact another episode might have on the production schedule.The extra episode could take on a Wednesday night slot and go up against Coronation Street or The Bill.Over the last twelve months the… Continue reading EastEnders Could Go Five Nights A Week
Users of news websites spend longer reading articles than those reading print newspapers, according to research from the Poynter Institute in America.In a laboratory setting, 600 people were given identical stories to read. The research showed that readers read more online, where 75% of the text in an online story was read compared with 62%… Continue reading Online News Readers Read More Of The Story
The BBC has announced the start of a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones with mobile operators Orange, Vodafone and 3.The announcement was made at the Broadcast Mobile TV Congress, and explained that the trial will allow subscribers to Orange, Vodafone and 3’s TV… Continue reading BBC Trials 3G TV And Radio
The impending merger between US satellite radio companies XM and Sirius will create a monopoly which would potentially violate US antitrust regulations, according to a recent report. The independent study by Criterion Economics claims to offer “concrete evidence and analysis to some of the most important questions that have plagued lawmakers since the merger was… Continue reading Opposition Grows Against US Satellite Radio Merger
ITV and Setanta have been awarded exclusive rights to the FA Cup tournament as well as England’s home football matches.This will come as a huge blow to the BBC and BSkyB, who have reportedly offered over £400 million for the television rights, beginning August 2008. ITV and Setanta Sports bid separately, which is thought to… Continue reading ITV & Setanta Win FA Cup & England Home Matches
