The Story Of Dibley, an hour-long special which reunited cast and crew of the popular British sitcom The Vicar Of Dibley, attracted more than 5.5 million adults to BBC One last night, making it the most watched programme in the 9pm to 10pm timeslot.The programme gave the channel a 23.6% audience share, compared to a… Continue reading Dibley Special Triumphs Over Celebrity Big Brother Eviction
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IPC SouthBank is to launch a new website for In Style, its fashion and style magazine, in April.The In Style website will be focussed on fashion and beauty and celebrity style, and will work in close partnership with instyle.com in the US.“We’re delighted to be launching a website for In Style and it will be… Continue reading IPC Launches New Website In Style
US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007
The new series of Judge John Deed brought around six million adult viewers to BBC One last night, giving the channel a 25% audience share between 9pm and 10pm.Meanwhile, over on Channel 4, the latest goings on in the Celebrity Big Brother house lured 3.5 million on average, giving the broadcaster a 14.5% viewing share,… Continue reading Viewers Judge John Deed A Success
This week Leeds is to become the latest city to have a free newspaper when Johnston Press launches City Lite.The first edition will be published on January 12 and will be available each Friday afternoon, with features and entertainment content taken from its sister title, the Yorshire Evening Post.The paper is aimed at affluent readers… Continue reading Leeds To Get Afternoon Free Paper
Apple has launched the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features.The internet-ready iPhone will use the Apple OS X operating system and allow users to watch movies, download songs and store photos, as well as offering email, calendar and contacts software found in rival… Continue reading Apple Launches Blackberry Rival
Trinity Mirror has closed down its magazine unit, following the company’s failure to successfully launch a consumer magazine.Closure of the unit, which produces the colour magazines for the group’s newspapers, could make dozens of staff redundant.The Sunday Mirror will now produce Celebs on Sunday while the Daily Mirror will produce We Love Telly!, which appears… Continue reading Trinity Mirror Shuts Magazine Unit
According to a new report from The Diffusion Group (TDG), the number of broadband enabled TVs is expected to exceed 162 million households globally by 2011. TDG defines broadband televisions as those which are capable of directly or indirectly receiving broadband video content. Colin Dixon, senior analyst and author of the Broadband Video: Redefining the… Continue reading Broadband Enabled TVs To Exceed 162 Million
Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007
CBS Outdoor has won £13.5 million worth of business from Titan Outdoor following a series of advertising contract wins, including a five-year contract with train operating company Northern Rail.CBS Outdoor, which was recently rebranded from Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), will from next week market and manage advertising sites at… Continue reading CBS Outdoor Takes Rail Business From Titan
