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Popular non-terrestrial channels like LivingTV, Bravo and Trouble, could go free-to-air, after reports have suggested that Sky is involved in a clash with Flextech, the programming arm of cable TV operator NTL.Reports in the trade press say that industry insiders claim Sky plans to slash the amount of subscription revenue it gives to Flextech when… Continue reading Flextech Channels Could Go Free-To-Air

The ASA has banned an advert for pomegranate juice after it ruled that the feature made unauthorised medicinal claims.A doctor complained to the advertising watchdog about the headline “Healthy Happy Heart” and the text: “Looking after your heart… pomegranate juice could improve heart health and minimalise the risk of strokes… FACTS… pomegranate juice may help… Continue reading ASA Axes Ad After One Complaint

GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player

Ids has today announced the launch of the first 30-second spot advertisement on Telewest’s video-on-demand (VoD) service.Ids has secured an agreement with Sony which will see Fallon’s 30-second explosive paint ad for Sony Bravia streamed on the Telewest VoD service.Telewest’s customers who subscribe to premium VoD content will have the opportunity to view the current… Continue reading Sony Ad First To Stream On Telewest VoD Service

Johnston Press saw like-for-like print advertising revenues decrease by 8.0% for the five months ended 30 November 2006. The regional paper group added that if fast growing digital revenues were included this decline would reduce to 7.4%. In a trading update for the second half of the financial year ending 31 December 2006 , Johnston… Continue reading Ad Revenues Continue To Decline For Johnston Press

The week ending December 3 was the most active cyber shopping week to date in both the UK and Germany, with visits to secure web pages up 69% and 72% versus the pre-holiday shopping period from 28 August to 29 October, according to new research from comScore Networks. During this week, adds comScore, France saw… Continue reading Online Shopping Increases In Run Up To Christmas

Channel 4 programmes will soon be simulcast on BT Movio, BT’s wholesale service for UK mobile operators to combine live TV and digital radio content onto mobile phones.The broadcaster’s content will be streamed both to mobiles and home television sets, having previously been available as “Short Cuts”, a made-for-mobile channel of programme highlights for the… Continue reading C4 To Simulcast On Movio

The IPA is set to undertake a second TouchPoints Initiative in 2007, following the launch this October of its first integrated planning database that promises to enhance media planning across the industry.It is envisaged that this second initiative will be in the same format as the first (see IPA TouchPoints Goes Live), focusing on a… Continue reading IPA To Undertake Second TouchPoints

Dawn Airey, Sky’s managing director of channels and services is to leave the company next year to take up a new position as chief executive of Iostar Limited.In a statement Sky said that Airey, who joined in January 2003, will continue to play a significant role at the company until Spring 2007 and will support… Continue reading Dawn Airey To Leave Sky

Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content