More Industry News articles

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

IPC Media has revealed its biggest magazine launch ever, Look, in a joint venture with Groupe Marie Claire.The venture is set to make its way into the women’s weekly market with the backing of an £18 million investment over the next two years as well as a major retail and advertising campaign.It was rumoured late… Continue reading IPC Media Looks To New Women’s Weekly

Celebrity Big Brother suffered a tough weekend, failing to outperform its singing contest rivals and losing the battle to keep contestants in the house.Friday night’s programme was watched on average by more than 3.4 million adults, a dip of more than one million viewers from Thursday’s show, giving Channel 4 a 15% audience share. Soapstar… Continue reading Celebrity Big Brother Struggles To Hold On To Viewers

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view… Continue reading UK Adults Prefer On-Demand To Traditional TV Viewing

Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves

Celebrity Big Brother dropped more than one-and-a-half million viewers on its second night, with footage of the celebrities’ first night in the house netting an average audience of around 4.6 million adults.Channel 4 took a 20.7% viewing share in the timeslot, whilst Just The Two Of Us on BBC One took an 18.5% share and… Continue reading Celeb BB Drops More Than 1.5 Million Viewers On Second Night

Government officials are expected to begin the search for a new chairman of the BBC this week after the departure of Michael Grade to ITV.According to a report in today’s Guardian, advertisements will appear in the Sunday Times and in Monday’s MediaGuardian section stressing the need for the new chairman to cope with the pressures… Continue reading BBC Begins Search For New Chairman

The Daily Record is change its afternoon edition, Record PM, which launched last September, into a free newspaper later this month.The Daily Record will also extend distribution of Record PM to Aberdeen and Dundee, as well as the established areas of Glasgow and Edinburgh.The total target number of copies distributed in all four cities is… Continue reading Daily Record To Launch Free Paper

The UK (-1.88%); Germany (-1.03%); and Japan (-0.69%) each experienced a drop in the number of active home internet users in November over the previous month, according to data from Nielsen//NetRatings. Gains in the 10 countries tracked come to 6.1 million active home users, a 1.88 percent increase from October. The largest increases occurred in… Continue reading Global Home Internet User Numbers

There will be 157 million US Internet video users in 2010, up from 107.7 million this year, according to a new report from eMarketer. The Internet Video Audience report analyses not only who’s watching video content online, but also what they watch and how they watch it. The report says that after virtually controlling video… Continue reading US Internet Video Users To Reach 157 Million