Ofcom’s proposed restrictions on the TV advertising of junk food to children won’t be effective, according to the consumer group Which?Which? said that its analysis shows that the suggested methodology used to define which programmes appeal to children under 16 is fundamentally flawed.The consumer group added that it had looked at a snap-shot of TV… Continue reading Which? Criticises Ofcom Junk Food Ban
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Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ… Continue reading Sky To Sponsor Virgin Breakfast Show
Publicis has acquired US digital and direct marketing agency group Digitas for $1.3 billion (£660 million) in cash. This follows comments made by Publicis chairman and CEO Maurice Levy in October where he outlined an acquisition strategy for the company that lead some to believe a bid could be made for rival fimr Aegis (see… Continue reading Publicis Buys US Digital Marketing Firm
By the end of September 2006, almost three out of every four UK television households, or 73.3%, viewed digital television on their main TV set, according to the new Communications Market: Digital Television Progress Report from Ofcom. Ofcom says that this represents growth of around 800,000 households over the three month period to September, around… Continue reading Digital TV Shows Strong Growth
Voice over Internet Protocol (VoIP) continues to gain users in the US residential telephone service market, according to a new report from In-Stat. In-Stat says that 7.9 % of US households now use a VoIP telephone service, up from 6.5 % at the end of Q2. According to data from the high-tech market research firm’s… Continue reading VoIP Continues To Gain US Residential Users
Alex Zane is to be the new presenter for Xfm’s Friday Breakfast Show in London.Zane, who previously hosted a weekend show on the station before presenting Popworld on Channel 4, will start his new show on Friday 5 January 2007.Lauren Laverne will continue to present the Xfm Breakfast Show from Monday to Thursday.Zane’s show is… Continue reading Alex Zane To Present XFM Friday Breakfast Show
By the end of September 2006, almost three out of every four UK television households, or 73.3%, viewed digital television on their main TV set, according to the new Communications Market: Digital Television Progress Report from Ofcom.Ofcom says that this represents growth of around 800,000 households over the three month period to September, around 600,000… Continue reading Digital TV Shows Strong Growth
As technology blossoms at a frightening rate and media platforms meld into one another, BT’s vision for the future of television broadcasting trickles onto the market, barely visible to media professionals let alone the general unit buying public…BT Vision, the telecommunications giant’s Internet Protocol TV service, crept onto the market at the beginning of this… Continue reading Long Time Coming – BT’s Vision
Aegis has announced that its trading for 2006 has continued to perform in line with its expectations, with organic revenue growth accelerating slightly since the first six months of the year. Aegis Media EMEA continues to trade well, with a slight pick-up in adspend in France and Germany. Aegis Media UK is performing well in… Continue reading Aegis Trading In Line With Expectations
Readership figures for national daily newspapers in Britain have fallen year on year for the six-month period to October, slipping by more than 5%.All titles in the Mid-Market and Popular sectors were down, with just the Daily Telegraph and the Independent in the Quality sector boosting their readerships.The Sun remained the most read paper in… Continue reading NRS National Newspaper Round-Up: October 2006
