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Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content

During the first 38 days of the US holiday season this year, total online spending reached $15.6 billion, marking a 25% increase versus the corresponding days in 2005. Gian Fulgoni, chairman of comScore Networks, said: “Online consumer spending growth continues to beat expectations, increasing 25% versus last year. “The single-biggest online consumer spending day last… Continue reading US Online Holiday Spending Up 25%

Freeview is the “unexpected triumph of Britain’s digital changeover”, according to a new study published today by the European Media Forum.The study predicts that the format is on course to overtake Sky as Britain’s leading home broadcast supplier.The platform has exceeded expectations since its launch in 2002 and has sold 13 million set-top boxes to… Continue reading Unexpected Triumph For Freeview

Swindon is keeping its lead as the most broadband place in Britain, according to new research from Point Topic. In terms of homes on high-speed internet, the Wiltshire city comes top in the UK, with an estimated penetration rate of 59.8% as of 30 June 2006. Swindon has pole position since December 2005, when 51.1… Continue reading Swindon Still Most Broadband Place In Britain

One in 10 Freeview households will not have permanent access to the digital terrestrial TV service’s full range of channels after analogue switchoff, according to media regulator Ofcom.After switchoff in 2012, Ofcom said that 10% of the country would not be able to watch three of the six Freeview multiplexes – bundles of channels –… Continue reading Switchover To Affect Freeview Platform

Global advertising expenditure is expected to grow at 6.0% in 2006, according to a revised forecast from Carat, up from its previous forecast of 5.7%. In the UK, Carat says that 2006 has been a tough year, with commercial television significantly underperforming in recent years in terms of audience delivery and revenue. Carat expects UK… Continue reading Carat Revises Global Adspend Forecast

Nikki Williams will become the new managing director of Nielsen Media Research UK, whilst four further appointments have been made in the company.Williams, who has been at NMR UK for 16 years, will oversee all aspects of the business, continuing the company’s ongoing strategic focus on client service and business growth.“Nikki’s 16 years of experience… Continue reading Williams Takes Top Spot At Nielsen Media Research UK

Vivendi’s chief financial officer has said that the company’s profit growth will slow next year as it integrates takeovers. Speaking at a UBS conference in New York, Jacques Espinasse said that Vivendi’s profit growth will slow next year from 16% this year. Espinasse said: “Don’t expect the growth in 2007 to be as fast as… Continue reading Vivendi Expects Profit Growth To Slow

Stevie Spring, chief executive at Future, has said that she has no intention of making any acquisitions and will instead focus on getting the business back on track. In an interview with the Times Spring said that she believed Future’s biggest problem was that it had been too acquisitive. Spring said: “With the acquisition of… Continue reading Future To Focus Less On Acquisitions

Retail websites in the UK experienced a 65% increase in shopping traffic in the week ending November 26, according to comScore Networks. ComScore’s European holiday season shopping analysis examines cyber shopping activity (defined as visits to secure web pages) at the top UK, France and German retail sites during the holiday season, starting on October… Continue reading Christmas Traffic Increase For Retail Websites