Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
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Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.
Analysis: Now discounters are joining the retail media party.
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.
The continued decline in print, which has historically been more lucrative for publishers’ advertising revenues, comes as outlets have also faced a challenging digital market this year.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.
The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.