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The brand is targeting specific audiences in north-west Barb region.

As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.

Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

Spend from luxury brands has increased across outdoor media owners in 2023.

TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.

The move seeks to minimise fraud by ensuring ads are being seen by real people.