More Industry News articles

More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.

Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.

Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.

Outvertising’s co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.

In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.

Bauer Media Audio has entered into an agreement to acquire iRadio, a youth music station which broadcasts in the West, North West, North East & Midlands regions of Ireland.

ITV’s deputy managing director for commercial sales shares what he wanted to be as a child and his most challenging recent brief.

ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in the pain relief brand.

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.