To mark this big birthday for commercial radio, The Media Leader is doing a series of features with the UK’s major radio companies and a look back at the major milestones that have shaped the medium.
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50 Years of Commercial Radio: News Broadcasting’s head of audio and commercial director share the biggest changes they have seen in commercial radio and what’s next.
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (6 October).
On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
The Media Leader asks Absolute Radio’s content director about the biggest milestones in its 15 years and what’s next for home of music and comedy radio.
The US, UK and Canada are forecast to generate nearly half the world’s total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.
More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over.
In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.