Cannes Lions interview: Future’s new CEO is keen to build things, having built two ‘new media’ start-ups and inherited a business known for a flurry of acquisitions. But Cannes Lions, for this media owner boss, is seen as more of a chance to sell than be inspired.
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The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.
Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.
In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
In brief: ITV has confirmed that it is “actively exploring” an acquisition for production company All3Media, the maker of popular shows Fleabag and The Traitors.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
The new policy will come into effect immediately and apply to all print and online ads.