Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
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In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
Industry mental wellbeing Nabs has opened enrolment for its Fast Forward programme for junior and mid-level talent.
Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.
Audience measurement solutions company AudienceProject has appointed Paul Barnard as UK managing director.
The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
Since LBC’s first broadcast in 1973 commercial radio has come a long way. Here’s a breakdown of the biggest milestones.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.