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Effectiveness was also considered crucial by The Future 100 Club.

At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.

The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.

Analysis: The broadcaster increased its share of linear channels by 5%.

Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.

The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.