Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.
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Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
Edmunds joins as media director of video and podcast following 20 years at The Guardian.
Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.