Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.
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Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
Industry mental wellbeing Nabs has opened enrolment for its Fast Forward programme for junior and mid-level talent.
Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.