More Industry News articles

Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site

Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up

US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message. According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer. Commenting on the study, Marcus Rich, managing… Continue reading Research Shows Power Of Multi-Platform Brands

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message.According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer.Commenting on the study, Marcus Rich, managing director of… Continue reading Research Shows Power Of Multi-Platform Brands

Emap’s Magic 105.4 FM has announced that Neil Fox will be fronting Fox’s Jukebox 100, with the one-off special the first collaboration across all platforms of the Magic brand – radio, TV and online.The show, broadcasting on bank holiday Monday, will air on both Magic 105.4 and Magic TV, counting down the top songs as… Continue reading Foxy Fronts Magic Cross-Media Jukebox

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform.The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air broadcasts… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006. The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online… Continue reading Reed Enjoys Strong Start To 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006