Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience. Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online… Continue reading Internet Will Not Destroy Traditional Advertising
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Adverse market conditions in radio advertising are expected to persist, according to the Local Radio Company, which has 32 stations around the country.The company has warned of volatility in the advertising market as it recorded a 1% rise in revenues over the six months to the end of March. It said revenues had risen 2%… Continue reading Radio Ad Trouble Persists
X Factor: Battle Of The Stars was the winner of last night’s battle of the Reality TV behemoths, picking up 5.3 million adult viewers as busty page-three stunner Michelle Marsh was voted off the celebrity talent contest.X Factor‘s 26.8% adult audience share was comfortably higher than that of Big Brother, which could only manage 21%,… Continue reading X Factor Beats Big Brother
Orange plans to offer a UK broadband television service this year, in direct competition with BT and BSkyB’s converged television and internet product, due to be launched shortly.Orange, which recently rebranded ISP Wanadoo with the Orange moniker (see Wanadoo Makes Way For Orange Price War Brews Over Free Broadband), and Orange’s 15 million mobile subscribers… Continue reading Orange Announces “Free” Broadband TV
The chief executive of the Office of Fair Trading (OFT), John Fingleton, has said current arrangements for distributing newspapers and magazines, that award local monopolies to wholesalers, may harm consumers and are difficult to justify in terms of competition law.The OFT has just published its revised draft opinion (see Newspaper Society Pushes OFT On Magazine… Continue reading OFT Examines Press Distribution
Google is planning to put a new version of its search engine on television screens with the aim of allowing viewers to “have access to everything”.Eric Schmidt, chief executive of Google, told Business Online that the company believes it can offer a world-beating electronic programme guide which gives viewers with a broadband connection access to… Continue reading Google’s Paid Search Could Head For Television
The BBC has signed an exclusive deal with Infront Sports & Media, the company responsible for the worldwide marketing and sales of the broadcast rights to the World Cup, to allow viewers to watch its games live on broadband.All of the BBC’s group games will be available to stream on its World Cup homepage, as… Continue reading BBC To Show World Cup Games Live On Broadband
Top Up TV, the independent company set up to offer Freeview customers the chance to ‘top up’ their channels for a small monthly payment, has gone into voluntary liquidation.The south west London based company, which was founded in 2003, has placed itself into voluntary liquidation after undergoing a corporate restructuring and name change to Minds… Continue reading Top Up TV No More
Many older people in Britain do not understand new digital technology, says recent research by media regulator Ofcom.The study, which included more than 3,000 respondents, showed 77% of people over 65 and 73% of retired people do not keep informed about new developments in technology and are the least likely group in society to understand… Continue reading Industry Not Doing Enough For Whole Of Society
Commercial broadcasters’ battle over the BBC’s licence fee bid continues, with the commercial television and radio industries sending a joint letter to Tessa Jowell, secretary of state for culture, media and sport, outlining their collective grievances.British television and radio companies have joined forces to lobby government, in a bid to protect the commercial broadcasting industry… Continue reading Commercial Broadcasters Take BBC Licence Row To The Top
