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Development opportunities for BBC programming online and on mobile phones have received a boost with the appointment of Simon Danker as director of digital media at BBC Worldwide.Danker, who is currently director of the UK and Ireland global television sales division, will be involved in the development of the BBC Worldwide iPlayer, a commercial version… Continue reading Boost For Digital Media At BBC Worldwide

Emap Advertising has finalised its new cross-media specialist team, with the appointment of Rob Tomalin as head of strategy at Emap².Tomalin previously held the position of cross-media group account director at Emap Advertising and will now head up the nine-strong Emap² strategy team. He will report to Carrie Barker, sales director of Emap².The team includes… Continue reading New Appointment Finalises Emap2 Team

Nielsen Media Research has updated its TV costings and methodologies, a process it began in January of this year, in order to both improve the way it works and to stay on top of the rapid changes occurring in the media industry.Over the past three years Nielsen Media Research discovered that digital costs for ITV… Continue reading Nielsen Media Research To Release Amended TV Costings

Some of the UK’s biggest television advertisers have called for an end to the CRR, saying it is in danger of destroying ITV.Procter & Gamble has called on Ofcom to consider the wider impact of the CRR, such as the exodus of advertising from ITV. Advertising revenues for the broadcaster are predicted to be down… Continue reading CRR May Destroy ITV Say Advertisers

WPP’s wholly owned operating company GroupM, the media investment management network, has acquired 51% of the issued share capital of M80, a leading online word-of-mouth marketing company. The Los Angeles based M80 was established in 1998 to manage the transmission of word of mouth communications online through community activation and viral marketing. M80 employs 18… Continue reading GroupM Acquires Online Viral Marketing Company

Endemol, the production company behind Big Brother, has named Elias Rodriguez-Vina Cancio as its new chief executive officer and chairman, following last weeks resignation of Joaquim Agut Bonsfills. Tom Barnicoat, chief operating officer and a former head of Endemol’s UK operation, had been tipped to take on the role (see Endemol Chief Exec Quits Amid… Continue reading New CEO For Endemol

Vincent Bolloré, chairman of Havas, has hinted that he may buy shares in Emap, saying that he is trying to build a significant force in media and communications the size of Publicis or WPP, according to The Times. Bolloré yesterday failed in his bid to win two seats on the Aegis board (see Bollore Fails… Continue reading Bollore Voices Interest In Emap

The opening game of the World Cup is expected to be the most watched sporting event of the year, according to new figures released by Initiative.Their ViewerTrack research shows an average live audience of 63 million individuals across 27 surveyed markets for the opening match between Germany and Costa Rica, and once they have received… Continue reading World Cup Opener Audience Figures Could Reach 150 Million

Wanadoo’s rebranding as Orange Broadband will be boosted by the launch of the first campaign to announce its free broadband offer.The campaign, created by Fallon London, will begin tonight in the UK with a television spot, followed by Outdoor and national press.It is the first work that features product proof points that support the brand’s… Continue reading Orange Broadband Boosted By New Ad Campaign

Yesterday’s World Cup triple bill was a major winner for BBC1, with a peak of more than nine million adults tuning in to see Brazil beat Croatia 1-0.Despite the Cup holders not showcasing their full footballing prowess, the match drew 36.5% of the adult viewing public, an average of over seven-and-a-half million, compared to Channel… Continue reading Brazil Lure Nine Million Adults To BBC1