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A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC

WPP has extended its reach into the Chinese media market, with the acquisition of Beijing Hua Yang Lian Zhong Advertising Company (HYLZ). The acquisition will now come under WPP’s GroupM, specialising in on-line and interactive media throughout the People’s Republic of China. HYLZ had audited revenues of CNY 20.75 million (US$2.6 million) for the year… Continue reading WPP Extends Reach Into Chinese Media

The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online. The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the… Continue reading Internet Complements Magazine Publishing

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future. Of her new role, Fairhead simply said: “It is a real privilege to take on some of… Continue reading All Change At The FT After Management Reshuffle

The MediaTel Group Sports Quiz in aid of Scope and the Pulmonary Hypertension Association has now reached its conclusion and the winner is Dominik Cwojdzinski of Mediacom.Entrants to the quiz had to predict the outcome of 25 sporting events taking place since January, including who would win the University Boat Race, how many medals would… Continue reading MediaTel Group Sports Quiz Winnners Announced

A new video-on-demand service launched by CNN International will make CNN features and documentaries available on Homechoice, the digital home network open to 2.4 million homes in London and some surrounding areas.Alongside current options such as Sky Sports and Sky Movies, subscribers will be able to access a broad range of content, from luxury lifestyle… Continue reading Choice Widens For Homechoice Subscribers

High-speed internet access is expanding rapidly, with a record 18.3 million households across 16 European countries hooking up to broadband during 2005. This represents an almost 3 million increase in new subscriber numbers compared to 2004, when 15.4 million made the move to broadband. Strategy Analytics, the technology research firm who released the figures, puts… Continue reading Residential Broadband Booms Across Europe

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

Five has snapped up a healthy share of male ABC1 viewers with its first prime-time broadcast of cricketing highlights.The best of the action from the opening day of the Test Match against Sri Lanka at Lords last Thursday bagged a peak audience of 700,000, with a total of 1.3 million viewers during the 45-minute slot… Continue reading Five Bowled Over By Cricket Audience

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First