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The Association of Online Publishers has released its 2006 Census, revealing a drastic shortage of skills required by the online publishing industry.The research reveals unfilled vacancies in almost three quarters of AOP member companies, compared with 58% in 2005.In addition, publishers rated difficulty in recruitment and retention as one of the biggest constraints on the… Continue reading Online Publishers Face Growing Gap In Skills

The BBC continued to dominate primetime schedules last night, with Holby City and Dalziel and Pascoe conspiring to create a miserable evening for ITV’s competing programmes.The Corporation drew 6.9 million adult viewers on average with Holby City, followed by 6.6 million for Dalziel and Pascoe, trouncing ITV1’s coverage of the Champions’ League and Take My… Continue reading ITV Floored By BBC Drama Double Bill

Channel 4 has extended its contract for news programming with ITN for a further five years, guaranteeing production of its award-winning Channel 4 News to the end of 2010.The new contract is worth over £100 million, encompassing news content across Channel 4 and More4. The new agreement also covers new media activities such as online… Continue reading ITN Scoops £100m Channel 4 News Deal

Advertising on mobile phones is forecast to the become increasingly popular, with a new report from Magna Global recommending that marketers cash in on this emerging channel now. According to Magna, there are currently 2 billion mobile subscribers around the world, with 20% annual subscriber growth rate. New mobile networks are capable of distributing video,… Continue reading Mobile Phone Advertising To Increase

NTL chairman James Mooney today re-ignited speculation over the cable giant’s intentions towards English Premier League football, with the media boss claiming the company is “evaluating carefully” before deciding whether or not to bid for the broadcast rights.The company, which will soon rebrand under the Virgin marque (see NTL Confirms £962m Virgin Mobile Takeover), has… Continue reading NTL Mulls Premiership Bid And IPTV Expansion

The concluding half of ITV’s detective drama The Commander aired last night, drawing a healthy 5.6 million adult viewers on average, but failing to top BBC detective stalwarts Dalziel and Pascoe.The Corporation’s detective duo notched up an average audience of 6.2 million adults, securing a 27.8% share to knock ITV, with a share of 26.3%,… Continue reading BBC One Wins Detective Drama Duel

Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership

ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship

Takeup of mobile applications in the UK and Germany is being driven by school-age teens and young adults, according to research firm M:Metrics, which claims the young audiences are critical to the sector’s growth. The company’s February Benchmark Survey showed 13 to 24 year olds are the most likely to use mobile data services, although… Continue reading Young Users Most Likely To Adopt Mobile Data Services

NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony.The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year licencing agreement to “harness” the power of Virgin’s… Continue reading NTL Confirms £962m Virgin Mobile Takeover