More Industry News articles

Consumers are unaware of the true cost of switching to high definition television, with many of them unsure of the exact details of the technology, a survey by uSwitch.com has revealed.The survey shows that 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly… Continue reading Consumers In The Dark Over HDTV

The Slingbox, a new electronics device that enables consumers to watch television by turning virtually any internet-connected, Windows-based computer into a personal television, is now available in the UK.The box, which is already available in the US and Canada, redirects or “placeshifts” a single live TV stream from a basic aerial connection, cable box, satellite… Continue reading Slingbox Swings Into Action

Barry Wood will join Emap Advertising in Scotland this summer in the new role of commercial director. The former Yahoo! head of specialist agency sales will join the group at their Edinburgh offices in July, leading an eight-strong sales team.Wood’s experience will be vital in leading the team, who will be managing and delivering creative… Continue reading Wood Bolsters Emap Scotland

Following on from the statement last week by Spanish telecoms and media giant Telefonica that it was considering selling Endemol – the production company behind global television hits such as Big Brother – shares in the Dutch company rose by 4.7%.to €13.6 yesterday. The rise was fuelled by speculation that Telefonica has been sounded out… Continue reading Endemol Share Rise

The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom

ITV has appointed Nicky Buss, client services director at WPP’s Research International, to the newly created role of advertiser development director, ahead of what analysts expect to be a summer advertising slump. Buss’ experience includes television, agency work and direct client contact, which ITV feels will help her perform the dual roles of building relationships… Continue reading ITV Adds To Advertising

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour.Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a regular… Continue reading High Level Of Loyalty For Magazines

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Big Brother beat down the opposition once again with an amazing 4.3 million adult viewers watching last night’s show, possibly because they had heard that Dawn, following rule breaking, was in for a severe reprimand.Big Brother’s 21.1% share of viewers reflects the massive buzz the show is creating at the moment, with suicidal Shahbaz leaving… Continue reading Big Brother: Big Viewing Figures

Sky has released a taster of the findings from its 33,000 strong Sky View panel at the third annual Interactive TV Advertising (iTV) show this week.Over the past year, the Sky View panel (see Sky View To Launch By End Of 2005) have completed questionnaires about job, income and interests, as well as having a… Continue reading Sky Interactivity Findings