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UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal.According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of respondents… Continue reading Consumers Still In The Dark Over Analogue Switchover

UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal. According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of… Continue reading Consumers Still In The Dark Over Analogue Switchover

Virgin Radio’s latest podcast could court controversy amongst several musicians, as its Best of the Guests programme offers clips of interviews never intended for broadcast.Each free podcast, presented by DJ Ben Jones, will include out-takes from the station’s interviews of the week, as well as an excerpt from Virgin’s archives.The first offering features Foo Fighters… Continue reading Virgin Podcast Offers Clips The Stars Want Buried

Voice over Internet Protocol (VoIP) looks set rocket over the next four years, with the services competitive pricing causing a stir in the telephony market. eMarketer projects that by 2010, 32.6 million Americans will subscribe to VoIP, equating to nearly 40% of broadband households using the technology. VoIP’s popularity stems from broadbands growth, with increasing… Continue reading VoIP Price Fuelling Consumer Uptake

Emap Advertising’s full marketing communications service, Emap2, has lifted the lid on what it claims are the top five creative adverts of all time.The league table was compiled at the company’s Art of Engagement exhibition last week, which invited marketing directors, strategic planners and creative agencies to connect with the company’s brands and learn more… Continue reading Emap Hails Most Creative Ads Of All Time

Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year. The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues. Elsewhere, UBC said that… Continue reading UBC Enjoys Strong Start To 2006

Advertising on mobile phones is forecast to the become increasingly popular, with a new report from Magna Global recommending that marketers cash in on this emerging channel now. According to Magna, there are currently 2 billion mobile subscribers around the world, with 20% annual subscriber growth rate. New mobile networks are capable of distributing video,… Continue reading Mobile Phone Advertising To Increase

Multimedia and technologically advanced mobile phones are increasing in popularity in the Asia-Pacific, with declining prices fuelling consumer up-take. Over half of the phones shipped within the region in 2005 had camera functions. In-Stat expects this trend to continue, reaching 67% of the mobile phone market by 2009. Commenting on the findings, Victor Liu, In-Stat… Continue reading High-Tech Phones Push Forward In Asia-Pacific

Publishing group, Bertelsmann AG Gruner+Jahr AG & Co KG, is reported to be considering buying the French arm of Emap’s magazine business. According to reports in the German newspaper, Handelsblatt, Bernd Kundrun, managing director of Gruner+Jahr, said: “We are open for acquisitions in France. Like all the others, we are looking at the magazines which… Continue reading German Publisher Shows Interest In Emap’s French Division

The BBC continued to dominate primetime schedules last night, with Holby City and Dalziel and Pascoe conspiring to create a miserable evening for ITV’s competing programmes.The Corporation drew 6.9 million adult viewers on average with Holby City, followed by 6.6 million for Dalziel and Pascoe, trouncing ITV1’s coverage of the Champions’ League and Take My… Continue reading ITV Floored By BBC Drama Double Bill