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GCap Media is to launch a late night quiz show with no advertisements which will be funded entirely by premium rate phone calls, according to reports in the press.In a first for a commercial radio venture, the show will be almost entirely uninterrupted, with no advertisements and just three songs played during its two hour… Continue reading GCap Media To Launch Ad-Free Quiz

Mark Chippendale will move to News International to head up advertising sales for the Sun and News of the World after less than a year at Yahoo!Chippendale will report to News group managing director Mike Anderson, the former managing director of The Evening Standard. Anderson is keen to push the NG brand across other media… Continue reading Chips Leaves Yahoo! For News International

A new audience measurement system that will enable the measurement of television viewing figures on the internet, mobile phones and even in bars, is being planned in the US by TV audience tracker Nielsen Media Research and sister company Netratings.The move could bring major changes to the television and advertising industries as people increasingly watch… Continue reading New System To Measure Out Of Home TV Viewing

Sky One will broadcast the first ever UK live music broadcast in high definition with a Robbie Williams concert in Leeds on 9 September.The broadcast will be shown simultaneously on Sky One in standard definition and Sky One HD for subscribers. Viewers of the concert in Roundhay Park will also be able to access interactive… Continue reading Sky One To Show First HD Live Music Broadcast

Global search advertising sales are expected to grow by an estimated 40% this year to $13.6 billion. By comparison, global brand ad sales are expected to be up 25% for the year, an increase of $11.7 billion, according to analysts at Piper Jaffray. However, Reprise Media have said that marketers are failing to embrace the… Continue reading Search Advertising Sales To Reach $13.6 Billion In 2006

Families with two telephone lines are 70% more likely to have broadband than those with only one, according to new research from Point Topic. The analysis also shows that Sky+ subscribers have 62% broadband penetration, while those people relying on terrestrial TV have only 26%. In addition, DSL is revealed as the most widely used… Continue reading Families With Two Telephone Lines 70% More Likely To Have Broadband

One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US

Internet adspend in the US (not including search) is predicted to increase by 13% in 2006, according to research by TNS Media Intelligence. The figure is from a revised full year forecast, which adjusts the earlier figure of 9.1% growth in 2006. Internet adspend reached 19.4% in the first quarter of 2006 (see Online Adspend… Continue reading US Internet Adspend Predicted To Increase By 13%

Almost eight-and-a-half million adults tuned in to see Germany’s much deserved 1-0 win over Poland last night, giving BBC1 a 33% adult audience share.Corrie was the game’s only real rival, which managed over seven million adult viewers during the match preamble. Channel 4 put up a reasonable fight with Deal Or No Deal taking 11%… Continue reading German Win Is Victory For BBC1

Google researchers have outlined plans for a revolutionary system that could offer advertisers unparalleled insight into the mass media audience and see the online behemoth extend its dominance into television and radio.In the paper ‘Social and interactive television applications based on real-time ambient audio identification’, Google researchers Michele Covell and Shumeet Baluja propose using ambient… Continue reading Google To Revolutionise TV For Advertisers