More Industry News articles

Barclays Bank is running a television campaign for its personal current account across the 12 ethnic digital channels represented by multicultural digital TV saleshouse MEMS, marking the first time a UK bank has run a campaign across a roster of ethnic channels.The six-week campaign will target more than two million Asian, Afro-Caribbean and Latin American… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

Media agency, Carat, has appointed Azon Howie as the new head of TV, working within the trading team along side Dominic Williams, head of press, and Steve Platt, Aegis head of media.The move sees an internal promotion for Azon following four years as associate director, where he had particular responsibility for Renault, Alberto Culver, Arla… Continue reading Carat Appoints Howie As Head Of TV

Emap’s Kerrang! has launched its own podcast, marking a first for music magazines, with the 30-minute show showcasing the best in music, interviews and the latest news from the world of rock.The first edition of the programme will be hosted by Kerrang! journalist, Simon Young, and will include music from Boston based Cave In, and… Continue reading Kerrang! Launches First Magazine Podcast

Broadband penetration continues to rise at an impressive rate, with new research from Leichtman Research Group finding that the twenty largest cable and digital subscriber line (DSL) providers in the US added a record 2.6 million net additional subscribers in the third quarter of 2005. This strong growth has resulted in the top broadband providers… Continue reading US Broadband Penetration Continues To Enjoy Strong Growth

ITV has announced the line up for its winter schedule, with the broadcaster offering viewers a varied mixture of in-house reality programmes, drama productions, daytime listings and factual programming, as well as re-commissions of popular series such as Doc Matin, The Brief and Vincent.The line-up will see a new reality series called Soapstar Superstar as… Continue reading ITV Unveils Winter Programming Schedule

Third generation (3G) mobile phones have come of age, with Informa Telecoms and Media revealing that 3G subscriber growth has outperformed first and second generation digital network subscriber growth in the four years since the launch of the world’s first 3G network in Japan. According to Informa, Asia will see some of the first commercial… Continue reading 3G Mobile Phones Come Of Age

ITV failed to attract as many viewers in the second episode of its two part drama Walk Away and I Stumble, attracting an average of 6.6 million of adult viewers, a drop of 0.8 million from Monday’s average of 7.4 million.Elsewhere, the BBC enjoyed a healthy performance with The Last Tommy drawing in an average… Continue reading ITV Misses Out For Second Part Of Walk Away and I Stumble

TV ratings body BARB, has announced the suspension of Sky+ reporting, while continuing investigations into abnormal data being generated from some homes.BARBs claims that to date there have been approximately 110 homes withheld from the measurement process, with around half of those relating to problems set-top boxes; for which the download to activate reporting was… Continue reading BARB Suspends Sky+ Measuring

ITV has announced the appointment of Alison Sharman as director of factual and daytime, creating a new role for the current controller of children’s programming at the BBC.The move will see Sharman responsible for an extended department that encompasses factual and daytime programming as well as children’s, current affairs, religious and arts programming.In her role… Continue reading Sharman Leaves BBC For ITV

Interacting with audiences is found to be the most effective way of reaching consumers through online advertising, with new research from rich media advert company, PointRoll, claiming that rich media adverts are stronger performers than other online adverts. According to the study, over 80% of online advert creators said that they agreed that these adverts… Continue reading Interaction Important In Online Adverts