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Merrill lynch has revealed US advertising expenditure is expected to trail nominal growth in the US gross domestic product (GDP), projecting adspend to rise by 4.2% this year, excluding direct mail. According to Merrill analyst, Lauren Rich Fine, the soft advertising economy is attributed to a “variety of factors”, including a low rate of economy… Continue reading Merrill Forecasts US Adspend To Rise By 4.2% In 2005

Word of mouth advertising is expected to enjoy a surge in popularity as advertisers cotton on to the potential of the “friends and family” media and how it can be used in conjunction with the internet. According to estimates from eMarketer, about half of all online marketers are engaging in some form of word of… Continue reading Word Of Mouth Advertising Set To Increase

Yesterday’s bizarre real life incidents involving Eastenders actors Ross Kemp and Steve McFadden failed to provide increased viewers for BBC1’s top soap.Last night’s edition attracted an average audience of 9.3 million adults, down from 10 million the previous Thursday, despite a flurry of media attention throughout the day after both actors were caught up in… Continue reading Real Life Drama Fails To Lift BBC Soap

Speaking at the MRG conference in London yesterday, Roger Pratt, managing director of the National Readership Survey surprised delegates with a list of radical new proposals for how the print measurement survey could operate in the future, with face to face interviews abandoned and the research being conducted primarily online.The proposals had been put to… Continue reading NRS Survey To Move Online

Media and communications group, Aegis has purchased French digital agencies Planete Interactive and Webcontents, planning to integrate then into its Isobar network. The deal sees the two companies purchased for a total cash consideration of €9 million payable over three years and subject to strict performance conditions. Planete Interactive and Webcontents merged early this year… Continue reading Aegis Furthers Digital Network

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter. Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating… Continue reading BSkyB Sees Slowdown In Subscriber Base Growth

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter.Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating profit… Continue reading BSkyB Sees Slowdown In Subscriber Growth

New radio technology being trialed in London could soon be rolled out nationally, replacing the crackles of AM radio signals with a wider number of stations and much clearer transmission.The technology, Digital Radio Mondiale (DRM), is being touted as a complementary standard to existing DAB radio services, replacing current analogue AM signals.A trial of the… Continue reading New Digital Standard Promises Increased Radio Choice

Media regulator Ofcom has opened an industry consultation on the conditional access and electronic programme guide requirements governing Sky’s satellite platform.The communications watchdog plans to issue new guidelines on fair, reasonable and non-discriminatory access to elements of Sky’s platform, an issue which has ramifications for broadcasters operating on the system.ITV recently withdrew from a heated… Continue reading Ofcom Opens Consultation On Sky Platform Charges