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Access to media will be revolutionised over the next few years, according to Microsoft boss Bill Gates, who told yesterday’s Internet Advertising Bureau (IAB) Engage conference that consumers will soon tailor every aspect of media consumption thanks to massively advanced technology.In the near future, the debate between online and offline advertising will be obsolete according… Continue reading Gates Predicts A Converged Future For Online Advertising

A epic new TV commercial for electronics giant Sony looks set to rival the likes of Honda’s infamous ‘Cog’ in the complexity and audacity stakes, featuring thousands of brightly coloured balls being hurled down San Francisco’s notoriously inclined streets.The commercial, which weighs in at two minutes thirty seconds, will be screened during the Chelsea v.… Continue reading Sony Bounces 20 Million Into Epic Ad Campaign

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%.North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America, Africa… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

Sir Martin Sorrell, chief executive of WPP, has raised his forecasts for revenue increases for the global advertising agency in 2005, predicting overall growth of 2% to 3%. For 2006, the media heavyweight is more optimistic, expecting growth of 3%-4% as advertisers raise their budgets for the Football World Cup and the Winter Olympics in… Continue reading Sorrell Forecasts Revenue Growth Of Up To 4% For 2006

High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Media giant WPP has been given a four week deadline to table a bid for rival Aegis by the UK’s Takeover Panel.The group is understood to be considering a joint bid with US private equity house Hellman & Freidman, with particular interest shown in Aegis’ research arm Synovate.The deadline was imposed following talks between Aegis… Continue reading WPP Given Deadline For Aegis Bid

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%. North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America,… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

BBC1’s drama adaption of the classic Dickens novel Bleak House scored a healthy ratings win over ITV1 last night, as the star-studded period drama featuring Gillian Anderson and Johnny Vegas attacted adult viewership of 6.18 million, with a viewing share of 30.15%.The programme peaked at 6.69 million for the 8-8.15pm timeslot, which represented a 33.55%… Continue reading BBC’s Dickens Drama Makes A Bleak Night For ITV

Yesterday’s release of RAJAR data for Q3 2005 could be the penultimate update from three of the nation’s largest broadcasters using quarterly data, with GCap Media, Emap and Chrysalis Radio all mulling a change to rolling six monthly samples in the new year in order to generate more stable results.The switch is believed to be… Continue reading Radio Firms Mull Switch To Six Monthly RAJAR