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Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Despite broadband being the preferred method of connection in the US, and increasing penetration rates, there are still a large amount of consumers using dial-up with users citing price as a deciding factor in their choice of provider. According to recent data from Ipsos Public Affairs, 37% of online households in the US used dial-up… Continue reading Consumers Still Use Dial-Up

The US newspaper industry failed to live up to expectations in 2005, with Merrill Lynch reporting a 2% rise in advertising revenue among the 11 major newspaper holding companies, falling short of the expected 4% increase. According to the analyst, average earnings per share (EPS) dropped by 5-6% in 2006, with the downward trend accelerating… Continue reading Continued Depression For Newspaper Market

The women’s weekly magazines market continues to thrive, with the latest set of ABC figures for July to December showing sizeable gains across the market, indicating the nation’s thirst for celebrity news.Natmags Reveal enjoyed the largest percentage increase, pushing its circulation up by 44% year on year, with the title now commanding a circulation of… Continue reading ABC Results Jul-Dec 2005:Women’s Weeklies Market Fuelled By Gossip

Google is to provide search capabilities to Vodafone mobile customers, following a tie-up between the two firms announced this week.The deal follows a similar partnership between Google and mobile operator T-Mobile, which saw the search giant take pride of place on the mobile home page of the firm’s Web’n’Walk service, launched last year (see Britain… Continue reading Google Extends Mobile Presence With Vodafone Deal

The BBC is to restructure the marketing of its digital and new media services, with the appointment of David Bainbridge, former managing director of YooMedia’s business-to-business arm, appointed to spearhead the operation.The appointment follows the Corporation’s decision to restructure its marketing, communications and audiences division, with Bainbridge taking responsibility for developing the BBC’s Building Digital… Continue reading BBC Appoints New Marketing Boss For Digital Services

The music magazine market enjoyed a good performance in the latest set of ABC’s, with just two publications dragging the sector down during July to December.Emap’s flagship music magazine, Q retained its crown as the market leader, pushing its circulation up by 3.7% year on year, commanding a circulation of 168,547.Mojo continued to do well… Continue reading ABC Results Jul-Dec 2005:Music Magazines Hit Note For Readers

Advertising and marketing communications company, Omnicom Group has revealed a 7% increase in net income for the fourth quarter of 2005, reaching $252.6 million, compared to $236.5 million the same time last year. Worldwide revenue for the group hit $2,939.4 million in Q4 2005, up by 5% from $2,789.0 million in the fourth quarter of… Continue reading Omnicom Reveals Upbeat Trading For 2005

Five scooped a surprise ratings victory last night, as the continuing series of CSI:Crime Scene Investigation drew an average adult audience of 3.7 million, flooring competition from all terrestrial rivals in the same time slot.Securing a 17.77% share in the 9-10pm time slot, CSI saw off competition from both BBC One’s Surviving Disaster, with 3.2… Continue reading CSI Floors Rivals As Five Takes Primetime Crown

Children’s magazine specialist, Egmont Magazines, has been awarded the licence to publish Fireman Sam magazine in the UK, with brand owner HIT Entertainment awarding the contract for launch later this year.Launching in Spring/Summer 2006, the title builds on Egmont’s existing relationship with HIT which sees the publisher produce the Fireman Sam book range.Commenting on the… Continue reading Egmont Widens Kids Portfolio With Fireman Sam Contract