More Industry News articles

GCap is to re-brand and re-position its flagship Capital 95.8FM station from the New Year, and is to cut advertising minutage and the length of advertising breaks from December 12thThe announcement was made to major agencies at a briefing last night attended by GCap senior management after the stock market had closed, and prior to… Continue reading Ad Breaks and Minutage Cut on Flagship Capital Radio from December

Media and communications group, Aegis, has announced the acquisition of Turkish market research firm, Plus REMARK, for a total cash consideration of £4 million. The business will be integrated into Aegis’ research arm Synovate’s worldwide network, giving the media company access to the increasing research market in Turkey. Commenting on the deal, Robert Lerwill chief… Continue reading Aegis Buys Turkish Research Firm

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.ITV retained its audience with the later showing of Corination Street, with the… Continue reading ITV Dominates With Celebrities

GCap Media is to sell nine stations and re-brand in other key areasThe nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard.Other changes see:Analogue station Capital Gold combined with… Continue reading GCap sells nine stations and plans to launch XFM and Gold brands on Digital

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

Special interest magazine publisher, Future, has announced the appointment of Clare Dove, Condé Nast’s publisher for its Contracts division, as its new London sales director with immediate effect.Prior to her role with Condé Nast, Dove was director of advertising for Trinity Mirror, leading the ad sales teams for newspapers including the Daily Mirror, The People… Continue reading Future Poaches Conde Nast Publisher For Sales Role

TomTom, Europe’s leading in-car navigation solution provider has announced plans to join forces with Virgin Radio to promote its TomTom GO range, targeting a national audience via the station’s Pete & Geoff Breakfast Show.The campaign will run exclusively on Virgin Radio, with the breakfast show duo demonstrating the TomTom GO range. The Virgin Radio Breakfast… Continue reading Virgin Breakfast Show To Promote In Car Navigator

Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions

Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension