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Sir Martin Sorrell, chief executive of WPP, has raised his forecasts for revenue increases for the global advertising agency in 2005, predicting overall growth of 2% to 3%. For 2006, the media heavyweight is more optimistic, expecting growth of 3%-4% as advertisers raise their budgets for the Football World Cup and the Winter Olympics in… Continue reading Sorrell Forecasts Revenue Growth Of Up To 4% For 2006

High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Outdoor advertising group, Maiden, has revealed a slight drop in turnover for the first half of 2005, dropping by 1% to £45.5 million, with pre-tax losses at £3.5 million. Maiden’s financial results show a mixed set of results for the first half of 2005, reflecting uncertain economic and advertising conditions in the industry and confirming… Continue reading Maiden Sees Turnover Drop In First Half Of 2005

BT has expanded on its plans to launch a pay TV service, delivered via broadband, announcing the specifications of its forthcoming set-top-box equipment with integrated PVR functionality.The telecoms giant has selected electronics firm Philips to manufacture the new equipment, which will be high definition-ready, and feature a PVR capable of storing up to 80 hours… Continue reading BT Fleshes Out Plans For IPTV Service

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.For the duration of the two and a… Continue reading TV Awards Proves A Winner For ITV

Mobile phone users in Japan are predicted to spend $28 billion on mobile data products by 2010, up from almost $17 billion this year, fuelled by the strong growth exhibited by the Japanese download market. According to new research released by Strategy Analytics, real tones and full music track downloading are the strongest performers within… Continue reading Japanese Mobile Users Forecast To Spend $28 Billion By 2010

IPC Advertising has announced plans to merge the creative advertising departments of IPC SouthBank and IPC tx/Connect under the combined banner of IPC Creative.The move will create a central resource for generating bespoke advertising solutions across IPC’s women’s portfolio, enabling agencies and clients to tap into a single department for innovative ad campaigns and promotions.The… Continue reading IPC Combines Creatives For More Bespoke Ad Solutions

Vincent Bollore continued his relentless acquisition of Aegis shares this morning, buying up a further 2 million at a cost of £2.6 million to push his combined stake in the media buying firm to 20.67%. The purchase is the latest in a long line made by Bollore’s company, Financiere Du Loch, which have sparked rumours… Continue reading Bollore Continues Aegis Share Creep