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ITV has become the latest broadcaster to embrace online TV technology, launching a pilot broadband TV service aimed at viewers in the Brighton and Hastings areas.The new service will offer channels for local news, weather, local films, an entertainment guide, community video and classified advertising, accessible via www.itvlocal.tv.The pilot service will allow ITV to expand… Continue reading ITV Latest To Launch Web TV Trial

Highbury House Communications has announced the departure of Mike Frey, chief operating officer of the group revealing the news in a statement to the city this morning. According to Highbury, Frey left the company by mutual consent with immediate effect and will not be replaced. Last month, Highbury appointed Kelvin MacKenzie as executive chairman of… Continue reading Frey Leaves Highbury House

Groupe Bollore has continued to raise its share in Aegis, with the latest reports revealing that Vincent Bollore has purchased more shares, increasing his stake in the media and communications agency to 19.1%, up from the 17.4% level announced on Saturday. Bollore is moving closer and closer to holding a 25% level in the company,… Continue reading Bollore Increases Aegis Stake To 19.1%

ITV looks set to suffer a £190 million deficit in its advertising income resulting from a poor performance from ITV1, with media agency Starcom forecasting the broadcasters share of the television advertising market to fall by 5.5 percentage points in 2006. Despite ITV’s expected fall, Starcom estimates the TV ad market for 2006 to be… Continue reading ITV To Suffer £190 Million Advertising Income Loss

The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million. JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis. Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis… Continue reading Aegis Buys JML For £10 Million

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million.JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis.Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis said: “The… Continue reading Aegis Buys JML For £10 Million

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group. Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.” The… Continue reading Publicis Backs Down From Aegis Take-Over

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group.Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.”The group first… Continue reading Publicis Backs Down From Aegis Take-Over