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IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up

French entrepreneur Vincent Bollore has increased his stake in Aegis pushing his shares up to 20.22% from the 20.13% announced last Friday, furthering industry speculation over his intentions towards the media and communications company (see Bollore Surpasses 20% Share In Aegis). Bollore has been steadily increasing his presence in Aegis, with the latest purchase made… Continue reading Bollore Raises Aegis Stake Further

Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005

US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005

Indie station Xfm is to revamp its DJ line-up in the coming months, as Lauren Laverne takes over the Breakfast show from Monday to Thursday, while the station gears up for the weekend throughout the whole of Friday.The station hopes to give listeners a lift on Fridays from the moment they wake up, as Xfm… Continue reading Xfm Shakes Up DJs To Give Listeners Friday Feeling

Channel 4’s high profile political drama, A Very Social Secretary, drew a peak of 1.98 million last night, securing a share of 9.75% for the broadcaster despite having aired a week earlier on the launch night of digital channel, More4.The programme, chronicling former home secretary David Blunkett’s affair with Kimberly Quinn, publisher of The Spectator,… Continue reading Blunkett Drama Shines In Terrestrial Screening

Satellite giant BSkyB has announced an agreement to purchase internet service provider EasyNet in a deal worth £211 million, giving the company a slice of the UK’s rapidly growing broadband market.The deal will see BSkyB pay 175p per share in cash for each share in EasyNet, a price roughly 38% up on their value at… Continue reading Sky Nets ISP For Triple Play Services

The Financial Times has appointed its first head of global advertising, promoting Rob Grimshaw into the newly created role to oversee the title’s worldwide strategy and operations.The move will see Grimshaw take responsibility for advertising across online and print, as well as continuing his current role as head of client sales and key accounts.The FT’s… Continue reading FT Appoints Grimshaw As First Global Ad Boss

Dutch brewer Heineken is to withdraw from television advertising, redirecting its £6.5 million advertising budget and calling time on small screen commercials.The move is being made due to increasing questions over the effectiveness of television advertising, newspaper reports today claim, with Heineken now ploughing its budget into more sponsorship and point of sale promotions.The company’s… Continue reading Heineken Drops TV Ads From Marketing Mix

French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%.The latest purchase was made as Aegis unveiled Mainardo de Nardis as the new chief executive officer of Aegis Media and gives Bollore a total share of… Continue reading Aegis Appoints New CEO As Bollore Passes 20% Share