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Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

BT has expanded on its plans to launch a pay TV service, delivered via broadband, announcing the specifications of its forthcoming set-top-box equipment with integrated PVR functionality.The telecoms giant has selected electronics firm Philips to manufacture the new equipment, which will be high definition-ready, and feature a PVR capable of storing up to 80 hours… Continue reading BT Fleshes Out Plans For IPTV Service

Mobile phone users in Japan are predicted to spend $28 billion on mobile data products by 2010, up from almost $17 billion this year, fuelled by the strong growth exhibited by the Japanese download market. According to new research released by Strategy Analytics, real tones and full music track downloading are the strongest performers within… Continue reading Japanese Mobile Users Forecast To Spend $28 Billion By 2010

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.For the duration of the two and a… Continue reading TV Awards Proves A Winner For ITV

Outdoor advertising group, Maiden, has revealed a slight drop in turnover for the first half of 2005, dropping by 1% to £45.5 million, with pre-tax losses at £3.5 million. Maiden’s financial results show a mixed set of results for the first half of 2005, reflecting uncertain economic and advertising conditions in the industry and confirming… Continue reading Maiden Sees Turnover Drop In First Half Of 2005

Teenage mobile phone users represent a $10.7 billion market; with almost half of 10 to 18 year olds having their own mobile phone, according to a new study from GfK NOP Technology. The mKids Study claims that 70% of the revenues from the teen and “tween” mobile market come from children with telephone plans of… Continue reading Teenage Mobile Users Represent $10.7 Billion Market

Text messages sent across the UK during September continued to break records, with new figures from the Mobile Data Association (MDA) revealing an average of 89 million texts were sent per day. Person-to-person texts sent across the month increased by 25% compared to this time last year, resulting in the MDA revising its annual forecast… Continue reading Texts Sent In September Continue To Break Records

Culture secretary Tessa Jowell has told MPs that there will be no review of television cricket coverage until 2008-9, heading off a backbench uprising against Sky’s exclusive coverage of test matches played in England in 2006-2009.The deal, which gives Sky a monopoly over matches played within Britain, as well as one day internationals and test… Continue reading Jowell Pledges Cricket Coverage Review – In 2009

Tomorrow will see the release of the latest wave of RAJAR data, providing radio listening data for Q3 2005, with broadcasters and advertisers alike eagerly awaiting the new statistics.The figures promise an update on the closely fought London market, with the battle between GCap’s Capital 95.8, Chrysalis’ Heart 106.2 and Emap’s Magic 105.4 guaranteed to… Continue reading Industry Readies Itself For RAJAR

Text messages sent across the UK during September continued to break records, with new figures from the Mobile Data Association (MDA) revealing an average of 89 million texts were sent per day.Person-to-person texts sent across the month increased by 25% compared to this time last year, resulting in the MDA revising its annual forecast to… Continue reading Texts Sent In September Continue To Break Records