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ITV’s I’m A Celebrity… continued to perform well last night, building on Sunday’s launch night success with an average adult audience of 8.8 million.The programme secured a 38.8% share on average, peaking at 39.2% in the first 15 minutes with 8.9 million viewers.Elsewhere, ITV saw success with a triple bill of Coronation Street, drawing 11… Continue reading Celebrities Hog The Limelight For ITV

The voice over internet protocol market (VoIP) in Asia is continuing to expand at an impressive rate, with new figures from In-Stat predicting total revenue to rise to $10 billion by 2009, up from $5.5 billion in 2004. In-Stat claims that long distance calls currently create the bulk of VoIP business in Asia, providing 85.4%… Continue reading Asian VoIP Market To Hit $10 Billion By 2009

IPC’s Nuts magazine has announced a massive re-launch of its online operations, boosting content and offering increased multimedia features.The new site will pack exclusive pictures and video clips of Nuts cover girls, as well as games and an enhanced reviews section.The site’s new design presents Nuts content in a “sophisticated and entertaining way,” according to… Continue reading IPC Grows Nuts With 3G Services And Online Revamp

Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever

Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach

Digital radio (DAB) listening has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR.RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet has… Continue reading Digital Radio Sees Surge In Listening

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

New research from Viacom Brand Solutions has used brain scans to measure viewers’ response to TV advertising, revealing an increase in effectiveness of 24% for those commercials placed around relevant programming.The study, one of the first of its kind within television, examined nine key areas of brain activity affecting viewers’ analysis, absorption, effort, long-term memory,… Continue reading Brain Scans Show Relevance Is Key To TV Ads

Channel 4 is to bolster its broadband offering with a new comedy channel, showcasing publicly contributed content in the same vein as its online documentary service FourDocs.The new 4Laughs website, launching in spring 2006, will allow comedy fans to post their own video sketches which can then be rated by other site users.Jointly conceived by… Continue reading Channel 4 Sights Online As New Comedy Conduit

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore. The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group. According to a report in Saturday’s Daily… Continue reading WPP And Bollore To Launch Joint Attack On Aegis