Emap’s regional rock and indie station, Kerrang 105.2, is to launch a major marketing campaign over the next month, promoting the breadth of its playlist to the West Midlands area.The marketing push will comprise a wide-reaching poster campaign including some of the world’s biggest selling artists, including Stereophonics, Oasis, Coldplay and the Killers.Adrian Serle, managing… Continue reading Marketing Push Planned For Emap’s Kerrang!
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Microsoft’s success in the digital gaming world will help the global games industry to grow from $35.3 billion in 2005 to $58.4 billion in 2007. According to a new report from Informa Telecoms & Media, Microsoft’s latest XBox games console will boost the overall performance of the industry, with competitors Sony and Nintendo also planning… Continue reading Global Games Industry To Reach $58.4 Billion In 2007
US wireless phone users are predicted to increase in the next four years, with between 23% and 37% of US wireless subscribers using a wireless phone as their primary telephone by 2009, according to new research from In-Stat. The high-tech market research firm reports around 9.4% of wireless subscribers in the US already use a… Continue reading US Wireless Phones Set To Rise
Vincent Bollore continues to raise his presence in media and communications group Aegis, with the latest reports showing the French entrepreneur having increased his stake to 20.48%.Bollore purchased 3 million shares at around 125 pence, pushing his hold in the company up from the 20.22% announced yesterday (see Aegis Appoints New CEO As Bollore Passes… Continue reading Bollore Keeps Pushing Aegis Stake Up
Cable firm ntl has announced details of its own-branded PVR designed to go head to head with BSkyB’s Sky+ system, featuring high definition capability and the ability to record three programmes simultaneously.Other features on the device, which was unveiled over the weekend, include a 160GB hard drive, matching the highest capacity Sky+ box. The set-top… Continue reading NTL Preps PVR To Tackle Sky+
BBC One came out on top in a head to head with ITV last night, competing with its rival in a night of soap excitement as the Mitchell brothers returned to Eastenders‘ Albert Square.The return of lovable thugs Phil and Grant drew a massive 11.4 million viewers to BBC One between 8-8:30pm, with a peak… Continue reading Mitchell Brothers’ Return Boosts BBC
Vincent Bollore continues to raise his presence in media and communications group Aegis, with the latest reports showing the French entrepreneur having increased his stake to 20.48%. Bollore purchased 3 million shares at around 125 pence, pushing his hold in the company up from the 20.22% announced yesterday (see Bollore Raises Aegis Stake Further). The… Continue reading Bollore Keeps Pushing Aegis Stake Up
Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005
IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up
US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005
