More Industry News articles

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Last night’s launch of ITV1’s I’m a Celebrity Get Me Out Of Here saw the broadcaster outperform its terrestrial rivals, scoring an average audience of 8.4 million adults to secure a share of 36.6%.The impressive debut saw the programme exceed the performance of last year’s launch night, which secured a lower share of 35%, despite… Continue reading Dramatic Start Boosts I’m A Celebrity

Digital radio listening (DAB) has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR. RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet… Continue reading Digital Listening Up 165%

Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

Channel 4 looks set to scoop the latest slot on the Freeview platform following Five’s withdrawal from bidding after securing alternative spectrum via Top Up TV.The two broadcasters had been facing a head to head battle over the Freeview airspace, although Five’s deal to secure spectrum space from Top Up TV for its first digital… Continue reading Channel 4 Set To Scoop Freeview Airspace

Martin Newland has resigned as editor of the Daily Telegraph, being replaced immediately by John Bryant as acting editor.Newland is due to leave the newspaper at the end of the month, with industry speculation claiming that Newland did not want to work under a editor-in-chief after Bryant’s recent appointment.Earlier this year, Newland signed Neil Darbyshire… Continue reading Newland Steps Down As Daily Telegraph Editor

Digital television is preparing for a seven year marketing push, with a new advertising campaign launched on Monday urging customers to buy digital TV’s and set-top boxes in the upcoming Christmas season.The multimedia campaign will be shown in the areas where the switchover will start, covering Cumbria and southern Scotland, with the region due to… Continue reading Digital TV To Enjoy Strong Advertising Push

The ASI European TV Symposium, which started in Warsaw yesterday, saw one of the most convincing presentations yet of the future of mobile television. Delivered by consultant Dermot Nolan of TBS, his analysis of the Telco / TV markets was compelling.Global Telcos seeking new markets having achieved saturation coverage, and with appropraitely global economies of… Continue reading Brace yourselves for Many Years of “Mobisodes”

Delegates of the ASI European TV Symposium in Warsaw this week heard of the emerging IPTV models as broadcasters and programme companies begin to accept that a new era of TV beckons.Graham Lovelace of Lovelace Consulting illustrated four recent examples:CBS – making programmes available three days after broadcast; free and – an interesting point –… Continue reading IPTV Models Emerge as Commercial Momentum Increases