More Industry News articles

Podcasting in the US is rising in popularity, with new figures from Bridge Ratings showing that 4.8 million listeners have used the new media channel so far this year, forecasted to reach 5 million by the end of 2005, compared to just 820,000 in 2004. Bridge Ratings claims the podcast audience would reach critical mass… Continue reading Podcasting To Reach 5 Million US Listeners By End Of 2005

BBC1 swept the board last night with its high profile schedule of programmes enjoying a strong audience of adult viewers. The return of Matt Lucas and David Walliams Little Britain attracted an average adult audience of 8.1 million, beating ITV’s Doc Martin which drew in 7.3 million.The first part of Eastenders pulled a healthy average… Continue reading BBC Enjoys Little Britain Success

Media intelligence provider, Thomson Intermedia has secured a contract with Trinity Mirror to provide E-vouchering services to the newspaper publisher, with the deal ensuring that Thomson Intermedia will be the only media monitoring company with direct access to the vast dataset of Trinity Mirror’s regional titles.Thomson Intermedia’s e-vouchering system will sit on the desktops of… Continue reading Trinity Signs Thomson Intermedia For E-Vouchering

Martin Newland has resigned as editor of the Daily Telegraph, being replaced immediately by John Bryant as acting editor.Newland is due to leave the newspaper at the end of the month, with industry speculation claiming that Newland did not want to work under a editor-in-chief after Bryant’s recent appointment.Earlier this year, Newland signed Neil Darbyshire… Continue reading Newland Steps Down As Daily Telegraph Editor

Barclays Bank is running a television campaign for its personal current account across the 12 ethnic digital channels represented by multicultural digital TV saleshouse MEMS, marking the first time a UK bank has run a campaign across a roster of ethnic channels.The six-week campaign will target more than two million Asian, Afro-Caribbean and Latin American… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

IPC SouthBank group advertisement director Mark Reen today announces the creation of a new Luxury ad sales team, headed up by Jamie Wilson, currently SouthBank International sales director. The new central team will play a fundamental role in developing the potential of the SouthBank portfolio of women’s monthlies for key luxury clients. Jamie will lead… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

Online travel revenues are forecast to rise by nearly 20% this year, with new estimates from Jupiter Research predicting spend in the US to rise to $104 billion by 2010, representing 34% of all travel expenditure. Travel research firm, PhoCusWright expects growth in the region to be even faster, forecasting the US online leisure/unmanaged business… Continue reading Online Travel Revenues To Rise By 20% In 2005

Premium beer brand Cobra will be the first broadcast sponsor on ITV4, extending its fully integrated sponsorship of all movies on ITV2 and ITV3 after the successful launch of “CobraVision” earlier this year.The deal, now estimated to be worth £1.2 million, was originally the biggest single deal negotiated for ITV2 and ITV3, marking Cobra’s first… Continue reading Cobra Beer Extends ITV Sponsorship To ITV4

Online newspaper websites are increasing in popularity, with new data from Nielsen//NetRatings showing a growth of 11% in unique visitors between October 2004 and October 2005, a rate faster than the 3% growth of active users on the entire internet. According to Nielsen//NetRatings, 39.3 million visitors logged onto newspaper websites in the US in October,… Continue reading Newspaper Websites Increase In Use

ITV1’s documentary on boy band Take That, Take That…For the Record proved a success, with the show attracting an average of 5.4 million adult viewers.BBC2 also enjoyed strong viewing for its drama Rome with an average of 4.48 million adult viewers, while BBC1 drew in 2.1 million with its documentary 7/7 The Day the Bombs… Continue reading Take That Triumphs For ITV