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Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies.Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the digital… Continue reading Emerging Technologies In The TV Marketplace

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

Havas has distanced itself from chief executive Vincent Bollore’s comments surrounding a possible takeover of media group Aegis, clarifying that the French entrepreneur was speaking in his capacity as chief executive of Groupe Bollore, and not as head of Havas. However, Havas refused to rule out its own approach for Aegis, stating only that Bollore’s… Continue reading Havas Denies Takeover Rumours

ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster. According to the agency’s latest forecasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion. The downturn is predicted to continue into… Continue reading ITV Revenues Forecast To Drop By 5% In 2005

Havas has distanced itself from chief executive Vincent Bollore’s comments surrounding a possible takeover of media group Aegis, clarifying that the French entrepreneur was speaking in his capacity as chief executive of Groupe Bollore, and not as head of Havas.However, Havas refused to rule out its own approach for Aegis, stating only that Bollore’s comments… Continue reading Havas Distanced From Bollore/Aegis Rumours

ITV has made two senior sales appointments as part of its ongoing management reshuffle, promoting Gary Digby as managing director of ITV Sales, and appointing Clare Salmon as new director of marketing and commercial strategy.The new role will see Digby take responsibility for all aspects of ITV’s sales operations and reporting directly to the broadcaster’s… Continue reading ITV Unveils Further Management Moves

Large format outdoor media contractor, Ocean Outdoor, has hired Mark Wilkinson as its first sales director following what the company claims has been an “excellent first year.”The appointment sees Wilkinson leave his current position as sales director at media publishing company Job Opportunities to take charge of sales at Ocean and further build the department.Wilkinson… Continue reading Expanding Ocean Outdoor Hires Sales Director

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt on French firm Publicis’ chance of success in securing a swift takeover proposition.Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover