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The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop

The PPA has announced plans to undertake a retail marketing campaign targeting retailers, wholesalers and consumers, aiming to increase magazine sales at the newsstand.The next few months will see the PPA meet new retail buyers to provide them with an information source enabling new buyers to understand the unique relationship magazines have with readers.The scheme… Continue reading PPA To Target Retail Marketing Campaign

Satellite giant, BSkyB is expected to announce the £150 million take-over of broadband supplier, Easynet Group, this week making a direct rival in the broadband market to BT Aol and Wanadoo, according to a report in the Sunday Telegraph.The deal will give BSkyB the ability to offer “triple play” services to its customers, offering them… Continue reading BSkyB Expected To Take-Over Easynet Group

Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million. JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis. Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis… Continue reading Aegis Buys JML For £10 Million

Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).According to the study, online revenues increased by 62.3% for the first… Continue reading UK Online Adspend To Pass £1 Billion

A bidding war for control of media buying agency Aegis now looks inevitable, following confirmation this morning that WPP is considering a bid for the company, with its main interest in the Synovate market research operation.Martin Sorrell, chief executive of WPP, confirmed that his company is considering a joint bid with American private equity firm… Continue reading WPP Confirms Interest In Aegis Research Arm

IPC Advertising has announced two key appointments within the its central trading teams, promoting Matt Downs from his position as publisher of fashion monthly In Style to director of corporate key accounts and appointing Antony Marcou, currently business development manager, as head of corporate business development.Both Downs and Marcou will report directly to ad director… Continue reading IPC Appoints New Ad Bosses To Trading Teams

Retail value of the digital music market accounts for 6% of total retail sales around the world, with new figures from the International Federation of the Phonographic Industry (IFPI) revealing that digital music sales in the period reached $790 million, up from $220 in the first half of 2004. This strong growth has resulted in… Continue reading Digital Music Sales Reach $790 Million