Emap’s regional rock and indie station, Kerrang 105.2, is to launch a major marketing campaign over the next month, promoting the breadth of its playlist to the West Midlands area.The marketing push will comprise a wide-reaching poster campaign including some of the world’s biggest selling artists, including Stereophonics, Oasis, Coldplay and the Killers.Adrian Serle, managing… Continue reading Marketing Push Planned For Emap’s Kerrang!
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Indie station Xfm is to revamp its DJ line-up in the coming months, as Lauren Laverne takes over the Breakfast show from Monday to Thursday, while the station gears up for the weekend throughout the whole of Friday.The station hopes to give listeners a lift on Fridays from the moment they wake up, as Xfm… Continue reading Xfm Shakes Up DJs To Give Listeners Friday Feeling
Saturday night saw ITV’s X Factor come out on top in a talent show faceoff with the BBC’s Strictly Come Dancing, as a peak of 7.9 million viewers tuned in for the programme’s first half, followed by 7.1 million for the results an hour later.The programme’s first half averaged 6.9 million viewers, with a share… Continue reading ITV Proves It Has The X Factor
Newspaper reports over the weekend suggest that the European Commission could be close to a deal with the Football Association to re-think the sale of television football rights in Britain.According to the Sunday Telegraph, the EC is close to a deal “in principle” to split coverage of the Premier League tournament into six packages of… Continue reading Sky Tight Lipped As Football Rights Debated
IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up
French entrepreneur Vincent Bollore has increased his stake in Aegis pushing his shares up to 20.22% from the 20.13% announced last Friday, furthering industry speculation over his intentions towards the media and communications company (see Bollore Surpasses 20% Share In Aegis). Bollore has been steadily increasing his presence in Aegis, with the latest purchase made… Continue reading Bollore Raises Aegis Stake Further
Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005
US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005
A new study by JupiterResearch has forecast massive growth for high definition TV (HDTV) viewing, with HDTV purchases set to constitute 70% of TV sales in the US by the end of the decade. The figures are a massive increase on current levels, with the next generation equipment accounting for 21% of all television sales… Continue reading HDTV To Dominate TV Sales By 2010
French entrepreneur Vincent Bollore continued his month-long spending spree this morning, buying a further 1.87 million shares in media group Aegis, pushing his share in the firm above 20%. The latest purchase was made through Financiere Du Loch, controlled by Bollore, and gives the media tycoon a total share of 20.13% in Aegis. Bollore has… Continue reading Bollore Surpasses 20% Share In Aegis
