More Industry News articles

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman

IPC ignite! is to broaden the appeal of its Uncut music and movie title with the publication of a sister magazine, Uncut DVD.The new title will focus on the “world’s finest movies,” offering readers background information on both new and old movies, as well as reviews, interviews and behind-the-scenes access to the “greatest films ever… Continue reading IPC Broadens Uncut Offering With DVD Title

ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

Tonight sees Channel 4 launch its second digital entertainment channel, with More4 due to begin broadcasting to Freeview, Sky and Cable households at 8pm this evening.The new channel, which will broadcast daily from 4pm to 6am after tonight’s launch, has already courted controversy, with its launch schedule including a satirical drama on former home secretary… Continue reading More4 Set For Debut Broadcast Tonight

Reports over the weekend claim French entrepreneur and chairman of Havas, Vincent Bollore, is preparing to increase his stake in British media firm Aegis to nearly 20%, adding further credence to rumours that his Groupe Bollore will soon make an offer for purchase of the company.Bollore has been steadily increasing his stake in Aegis for… Continue reading Bollore Set To Increase Aegis Share Further

Research and analysis firm Ipsos has announced the purchase of rival MORI in a deal worth £88 million, bringing the famous research brand under its control and renaming it Ipsos Mori.The acquisition significantly expands Ipsos’ capabilities in the UK, as well as widening its abilities in the European and global markets.MORI’s reputation is well established… Continue reading Ipsos Boost Profile With MORI Merger

Associated Newspapers and Metro International today confirmed the creation of an Irish edition of Metro, the free morning newspaper, to be published in partnership with The Irish Times Limited.The newspaper will be launched today in Dublin, with Metro International initially owning 10%, while Associated commands 90% of the new venture’s share capital.Pending clearance from competition… Continue reading Metro Branches Out With Irish Edition

Groupe Bollore, headed by Havas chief executive and French entrepreneur Vincent Bollore, is preparing to increase its stake in Aegis, fuelling industry speculation over a possible take-over bid for the media and communications business. According to reports this weekend in the Sunday Times, Bollore intends to push his stake up to almost 20%, after increasing… Continue reading Groupe Bollore To Push Aegis Stake To 20%

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

UK advertising expenditure is forecast to rise by 2.3% at current prices this year, with online adspend expected to lead the way in terms growth; up 39.6% according to the latest predictions from the Advertising Association’s (AA) Advertising Forecast. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and… Continue reading UK Adspend To Rise By 2.3%