More Industry News articles

The first dedicated Xbox 360 magazine hits newsstands this week, despite the games console it covers still being months away from sale in Britain.360 magazine is published by Bournemouth-based Imagine Publishing and aimed at serious gamers in the 24-35 age bracket. Imagine claims its target audience are a discerning bunch, who “appreciate the Xbox 360’s… Continue reading New Xbox Title Targets Older Gaming Demographic

Mark Howe, managing director of interactive digital sales (ids), the advertising sales house of Flextech Television, is to leave the company after almost 13 years to pursue new challenges.In his role as managing director, Howe was instrumental in breaking new ground, both in advertising sales and creative initiatives.Commenting on his departure, Lisa Opie, managing director… Continue reading Howe Steps Down As ids Managing Director

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

Outdoor specialist, Viacom Outdoor, has launched Copywriting Goes Underground, a competition to highlight the power of words in capturing the attention and imagination of the millions of travellers who read posters opposite station platforms every day.The competition challenged Britain’s creative talent to design posters for a real client, using no fewer than fifty words and… Continue reading Viacom Showcases Creative Talent Underground

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

United Business Media (UBM) has been given the go ahead to purchase Mondiale Publishing’s hospitality business by the Office of Fair Trading.The deal, worth £5 million, will see UBM take control of Theme magazine and the Bar exhibition.First announced in June (see UBM Boosts Portfolio With Hospitality Title), the purchases will add to UBM’s current… Continue reading UBM Gets Go Ahead For Hospitality Acquisitions

The worldwide creative chief of advertising and media services agency, Publicis, is reported to be leaving the agency to start a non-advertising business in a joint venture with his current employer. David Droga has declined to provide any details about the new company or his partners, other than to say they are not from the… Continue reading Publicis Creative Chief To Start New Company

The online newspaper industry is predicted to enjoy strong gains over the next three years, with new research from US analyst, eMarketer, forecasting revenues to increase to $2.26 billion in 2008, up from $1.03 billion in 2004. The Online Publishing: Focus on Newspapers report claims that consumption of online news is rising, due to increasing… Continue reading Online Newspaper Industry Forecast To Enjoy Strong Gains

Outdoor advertising group, Maiden, has issued an update on the six months ended 30 June 2005, revealing trading conditions over the summer to be showing signs of improvement over last year, with Group billings marginally up in the first six months.The expected continued challenging conditions in the advertising market is shown to have adversely affected… Continue reading Maiden Reveals Improved Summer Trading