Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005
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Mobile music services are predicted to rise in popularity, with US customers showing greater interest in downloadable files and broadcast digital radio than mobile gaming, according to new research from In-Stat. There are certain factors halting the growth of this media however, with In-Stat claiming that until key issues such as pricing, revenue sharing and… Continue reading Music Mobile Phone Services To Overtake Gaming
Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema
Mobile phone handset providers are finding it increasingly hard to up their market share, with penetration of the market rising at an alarming rate and forcing vendors and operators to look towards new features and supported services to rekindle growth over the next five years. In its new report, Informa Telecoms & Media predicts handset… Continue reading Increasing Mobile Phone Penetration Causing Providers To Deepen Content
Online users in China have topped 100 million, with the internet population reaching 103 million as of July 2005, according to data released by the China Internet Network Information Centre. China is already the largest country in the Asia-Pacific region in terms of internet use and is predicted to outpace the US. As just 10%… Continue reading Online Users In China Pass 100 Million
Most people spend almost a third of their day using two or more media at one time, with media use being the single biggest activity undertaken by consumers in their daily routine, according to the latest Middletown Media Studies II report. The report, conducted by researchers at the Ball State University Center for Media Design,… Continue reading Media Consumption Takes Up One Third Of Consumers Day
Tuesday 4 October will see MediaTel Insight host a morning seminar on TV Technology, with brief product demonstrations, a panel debate and an audience Q&A session.The event, held from 9.30am – 11.30am at the Guardian Newsroom, 60 Farringdon Road, London, will see a panel chaired by Steve Busfield, media editor, Guardian Unlimited, discussing today’s hottest… Continue reading MediaTel Seminar To Lift Lid On TV Technology
Speculation surrounding the future of media heavyweight Aegis continues to build today, with the announcement that French entrepreneur Vincent Bollore has raised his stake in the company to around 8% fuelling rumours that he will enter the bidding for overall control of the firm.The increased stake increases Bollore’s holding to 8.04% from 6% and follows… Continue reading Increased Stake Fuels Bollore/Aegis Rumours
Media group, Emap, has revealed a positive trading update for the first half of 2005, predicting radio revenues will “outperform” the market, enjoying an increase of 2% year on year, reflecting the group’s strong presence in the digital arena.Total revenues for the first six months of 2005 are expected to grow by 5%, with underlying… Continue reading Emap Radio Revenues To Outperform Market
Sky has launched a new service allowing customers to tweak their subscription, view their latest bill and keep up with new developments at the broadcaster all via their television and remote control.The new MySky service is accessed through the Interactive button on viewers’ handsets and offers access their Sky statement, the ability to subscribe to… Continue reading Sky Adds Customer Control With Interactive Accounts
