More Industry News articles

95.8 Capital FM has announced that Elizabeth Arden’s latest fragrance, Fifth Avenue After Five, will be sponsoring its evening, Feelgood Friday Show with the deal marking one of the first long-term sponsorships on radio by a fragrance brand.The six month campaign will cover on-air, online and sampling activity. The radio show will target listeners in… Continue reading Elizabeth Arden Smells Success With Capital Sponsorship

Student TV network, SubTV, is to pair bluetooth connectivity with its plasma screen network in a trial to enable rich content to be delivered direct to viewers’ mobiles.The new technology, which has been installed for the first time in the University of London Union (ULU) and the London School of Economics (LSE), has seen a… Continue reading SUBtv Shows Students Responding To Bluetooth Ads

American media giant Viacom is the latest broadcaster to show interest in Telewest’s Flextech television business, which is believed to be on the auction block ahead of the cable firm’s merger with rival ntl.The US-based group joins other possible bidders, including ITV, BSkyB, Discovery Communications and RTL Group according to this morning’s Financial Times.A successful… Continue reading Viacom Preparing Bid For Flextech

More than 50% of television industry executives feel that the government is not doing enough to educate and communicate with consumers about the impending digital switchover, according to a new study conducted by the London Business School on behalf of Video Networks.The Digital Consensus report highlights an industry lacking any consensus on digital switchover, with… Continue reading TV Executives Call For Clear Switchover Strategy

The number of households subscribing to satellite television has increased dramatically over the past year, with the platform continuing to erode cable’s market share, according to a new report from J.D Power and Associates. The 2005 Residential Cable/Satellite TV Satisfaction Study, shows that currently 27% of US households subscribe to satellite services, up from 19%… Continue reading Satellite Continues To Creep Up On Cable

Global advertising group, WPP, is expected to report an upturn in profits resulting in a boost in confidence in the media sector. According to industry speculation the group will reveal, at the end of the week, an increase of 25% in its profits for the first half of 2005, reaching £250 million. Revenues for WPP… Continue reading WPP Expected To Reveal Upturn In Profits

BSkyB has announced the line up of channels to be included in its high-definition services, due to be launched early next year.The new service will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens from launch, allowing viewers to enjoy a wide variety of programming with… Continue reading Sky Announces HDTV Channel Line Up

Top city analysts have warned Sky that a move towards providing free Sky+ set-top boxes to subscribers is uneconomical and could cost the company around £2 billion in total.A report by Broadcast magazine states that Citigroup analysts fear a full subsidy could cost the broadcaster around £250 per subscriber. The company’s UK TV report claims… Continue reading Analysts Warn Against Free Sky+ Boxes

Quality and value of services are more significant drivers of customer retention than the number of channels and digital features offered, according to a new survey from TNS Media Research. The study looks into the key factors in customer loyalty, questioning 2,500 consumers of the USA’s largest cable and satellite providers on a range of… Continue reading Digital TV Customers Look For Quality And Value In Providers

The first dedicated Xbox 360 magazine hits newsstands this week, despite the games console it covers still being months away from sale in Britain.360 magazine is published by Bournemouth-based Imagine Publishing and aimed at serious gamers in the 24-35 age bracket. Imagine claims its target audience are a discerning bunch, who “appreciate the Xbox 360’s… Continue reading New Xbox Title Targets Older Gaming Demographic