Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition
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Online retail sales in the US grew significantly in the second quarter of 2005, reaching $21.1 billion, enjoying a growth of 3.5% quarter on quarter, according to new figures from the US Department of Commerce. According to the commerce department, online sales accounted for 2.2% of all retail sales in the US during the second… Continue reading US Online Retail Reachs $21.1 Billion In Q2 2005
Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market
Circulation for stand-alone magazines and niche publications rose by 48.5% in 2004, demonstrating the growing trend among regional newspaper publishers to expand their reach by using portfolios of products to access a broader range of readers. According to the Newspaper Society’s (NS) annual industry survey, publishers are using a variety of vehicles including lifestyle magazines,… Continue reading Regional Newspaper Publishers Extend Reach Through Niche Publications
Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix
BBC director general Mark Thompson lifted the lid on the Corporation’s latest TV technology at the Edinburgh International TV Festival, announcing details of MyBBCPlayer, a new online service allowing viewers to legally download seven days of TV programmes.Delivering one of the most anticipated addresses of the Festival, Thompson stated: “This will be the decade of… Continue reading MGEITF 2005: Thompson Announces On Demand Programming From BBC
Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV
Channel 4 faces a rocky road of change following digital switchover, according to the broadcaster’s chief executive Andy Duncan, who made his latest case for public funding, and investment in new technology, at the annual Edinburgh International TV Festival.The broadcast boss stated that Channel 4’s request for public funding is not an immediate one, “it’s… Continue reading MGEITF 2005: Channel 4 Boss Makes The Case For Public Funding
ITV, came under fire at the 30th Edinburgh TV festival, with a candid look at the broadcasters last 50 years and discussion about its current state and outlook for the future. Sliding audiences and a string of unsuccessful celebrity-based reality shows were raised by a panel of industry experts, with calls for the channel to… Continue reading MGEITF 2005: ITV Under Fire At Edinburgh TV Festival
ITV was wished a happy 50th birthday at the Edinburgh International TV Conference last weekend, although the broadcaster was also given the gift of critical insight by media heavyweights discussing its future.Lorraine Heggessey, CEO of Talkback Thames stated that, amongst other problems, there is a “samey-ness” to much of ITV’s current programming, with “title after… Continue reading MGETIF 2005: Edinburgh Gives ITV Advice For Its Birthday
