More Industry News articles

Media watchdog Ofcom has announced the advertisement of a new FM radio licence to cover the main Tyne & Wear and Teesside conurbations in North-East England.The new licence is expected to achieve coverage of around 2 million adults, although the exact figure will be determined by the location of the transmission site and other technical… Continue reading Ofcom Offers Largest Local Licence In The North

Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement

Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, gaining access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls. The deal, worth $650 million, sees IGN incorporated into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around… Continue reading News Corp Buys Online Gaming Firm

Carat International has appointed Marcus Wilding as vice president, charged with the role of leading the development of its global communications services for Coke, Diageo, EMI and Epson accounts out of the Carat International London office. Wilding joins Carat from Starcom Mediavest where he was managing director responsible for P&G Business across Europe, Middle East… Continue reading Wilding Joins Carat International As Vice President

The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, securing access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls.The purchase, worth $650 million, sees IGN fold into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around 70… Continue reading Online Purchase Gives Murdoch Male Audience

The latest ABC national newspaper results released this morning show the Guardian ending its last full month as a broadsheet title with the largest year on year decline in any market.The title, which switches to a new, mid-sized Berliner format on Monday, lost 9.7% from its circulation year on year in August, pushing its total… Continue reading Guardian Sees Broadsheet End In Decline

Children and teenagers are changing marketing, technology and communications, with nearly three-quarters of teens aged 12-17 and 39% of children aged 3-11 using the internet, according to US analyst eMarketer. Debra Williamson, senior analyst at eMarketer commented: “Kids and teens are the first totally wired generation, and they are changing marketing, technology and communications.” In… Continue reading Younger Generation Changing Online Marketing

ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship