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Viacom Outdoor has announced the next phase of its digital technology investment plan, with the trial of Britain’s first full-colour digital LED screens on the sides of buses.Twenty-five London buses have been adapted to carry the state-of-the-art screens, which occupy half of the “Superside” advertising space on each of the buses.The first advertiser to employ… Continue reading Viacom Signs Lastminute For First Moving Bus Ads

Consumer knowledge of personal video recorders (PVRs) is increasing, with 88% of US adults aware of the technology, up from 74% in 2004, according to a survey from the Leichtman Group. A similar study from Find/SVP shows that PVR penetration in the US is around 15%, with time shifting the most commonly sited benefit of… Continue reading Consumer Awareness of PVRs Growing

Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”. The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year.… Continue reading Johnston Continues To Warn Of Difficult Ad Market

Online retail sales in the US grew significantly in the second quarter of 2005, reaching $21.1 billion, enjoying a growth of 3.5% quarter on quarter, according to new figures from the US Department of Commerce. According to the commerce department, online sales accounted for 2.2% of all retail sales in the US during the second… Continue reading US Online Retail Reachs $21.1 Billion In Q2 2005

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market

The Edinburgh International TV Festival was given a roasting on Saturday by international businessman and star of BBC Two’s Dragon’s Den, Doug Richard, who claimed the industry was lacking in its approach to new technology.The outspoken American admitted his lack of knowledge concerning the workings of the television industry, but said that his 20 years… Continue reading MGETIF 2005: TV Tech Given A Roasting In The Dragon’s Den

There is always a smattering of celebrity at the Edinburgh TV Festival, although this year saw the topic dominate several discussion sessions, with one in particular dedicated to dissecting the genre of celebrity-orientated TV.Chaired by Boyd Hilton, editor of celebrity magazine, Heat, the C Word session also played host to Big Brother winner Jade Goody,… Continue reading MGEITF 2005: Celebrity Under Scrutiny At Edinburgh Festival

Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

BBC director general Mark Thompson lifted the lid on the Corporation’s latest TV technology at the Edinburgh International TV Festival, announcing details of MyBBCPlayer, a new online service allowing viewers to legally download seven days of TV programmes.Delivering one of the most anticipated addresses of the Festival, Thompson stated: “This will be the decade of… Continue reading MGEITF 2005: Thompson Announces On Demand Programming From BBC