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Digital consultancy, Hyper Happen, has announced a ground-breaking deal in computer game advertising, bringing several United International Pictures brands to live games in 11 markets around the world.The six-figure advertising push will see UIP work with the Massive Network to promote three films through in-game exposure across Europe, Brazil and Australia. The game activity will… Continue reading UIP Breaks New Ground In Game Advertising

Men consume more media than women, with new research from Forrester Research finding that, during one week, men typically spend an average of seven hours more with media than women do. Men are shown to spend 10.2 hours a week on a PC compared with 8.5 hours for women, with males going online for 6.7… Continue reading Men Consume More Media Than Women

Graham Duff, managing director of ITV Sales, has announced he is to leave the company to attend a business programme in the US, after successfully creating a single ITV sales team following the merger of Carlton and Granada.Duff will leave his post this month, taking up his new training at the Wharton Business School in… Continue reading ITV Sales Boss Steps Down To Study Business

Scottish Media Group (SMG) has announced a 68% increase in underlying pre-tax profits for the first six months of the year, reaching £6.7 million, up from £4.0 million this time last year. Turnover for the Group has also enjoyed growth, rising to £94.9 million from £88.5 million in 2004, an increase of 7%, while the… Continue reading SMG Sees Profits Hit £6.7 Million For First Half 2005

Paris based advertising group, Havas, has announced a decrease in revenues of 6.4% in the first six months of 2005, seeing revenues tumble to € 700 million from €748 million compared to the same period in 2004. Operating margin also went down, declining to €75 million compared to €79 million year on year, reflecting an… Continue reading Havas Announces Tumble In Revenues For First Half Of 2005

Emap’s Magic 105.4 has announced the return of DJ Neil ‘Dr’ Fox to the nation’s airwaves, as he takes the helm of the station’s breakfast show later this month.The appointment follows Foxy’s departure from Capital FM earlier this year, where he had hosted the Drive Time show. However, his switch to Magic will see him… Continue reading Fox Joins Magic As New Breakfast Host

Scottish Media Group (SMG) has announced a 68% increase in underlying pre-tax profits for the first six months of the year, reaching £6.7 million, up from £4.0 million this time last year.Turnover for the Group has also enjoyed growth, rising to £94.9 million from £88.5 million in 2004, an increase of 7%, while the broadcaster’s… Continue reading SMG Sees Profits Hit £6.7 Million For First Half 2005

The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

Global sales from portable audio and video players (excluding mobile phones) in 2005 are predicted to rise to $6.8 billion, an impressive increase of 71% compared to the same time last year, according to a new report from Informa Telecoms & Media. Portable Music and Video forecasts that total portable player revenues will increase to… Continue reading Global Portable Audio And Video Player Sales To Hit $6.8 Billion In 2005

Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005