Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake
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Almost 12 million people in the US have access to broadband at home, however, many of those do not use the internet actively, according to a new study from Nielsen//NetRatings. In the seven months between January and August 2005, Nielsen//NetRatings show the percentage of people in the US who have access to broadband reached 42%,… Continue reading Broadband Access In The US Reaches 42%
In-game advertising is proving popular with advertisers, with computer games featuring the technology seeing a 60% increase in awareness of products, according to a joint study by Nielsen Interactive Services and Double Fusion. The study of downloadable game London Taxi, found that out of 900 players tested, half of users claimed that in-game advertisements made… Continue reading In-Game Advertising Increases Product Awareness By 60%
Xfm, the London-based indie music station owned by GCap Media, has denied reports that drivetime DJ Lauren Laverne is to host its Breakfast Show following the departure of Christian O’Connell.A spokeswoman for the station said: “The story this afternoon hasn’t come from us. No such appointment has been made, although we do hope to make… Continue reading Xfm Denies Laverne To Take Breakfast Slot
Cable giants Telewest and ntl have this morning announced their long-awaited merger, designed to present a more united threat to multi channel dominant Sky, and ease the companies’ individual financial woes.The new business, which is valued at around $6 billion, will command a subscriber base of almost 5 million pay TV and broadband subscribers. This… Continue reading Cable Giants Tie Up To Tackle Sky
Rupert Murdoch’s News International has offloaded its subsidiary firm TSL Education, publisher of the Times Educational Supplement, in a deal worth £235 million.The company has been sold to Exponent Private Equity following a lengthy bidding process involving Emap and Guardian Media GroupAmongst the properties now owned by Exponent Private Equity are The Times Educational Supplement,… Continue reading Murdoch Sells Education Titles For £235 Million
Cable operator ntl this morning confirmed that a sale of Telewest’s Flextech television business, which had been widely expected in the run up to the two firms’ merger, has now been put on hold at least until after the consolidation is complete.Simon Duffy, chief executive of ntl, told reporters this morning that the company currently… Continue reading Ntl In No Rush To Sell Off Flextech
Tomorrow will see the latest broadcast devices put under the spotlight by MediaTel Group’s TV Technology Seminar, held in association with MediaGuardian.Taking place at from 9.30am – 11.30am at the Guardian Newsroom, 60 Farringdon Road, London, the event will see a panel chaired by Steve Busfield, media editor, Guardian Unlimited, discussing today’s hottest topics in… Continue reading Seminar To Throw Spotlight On TV Technology
London’s newest free morning paper, City AM, has announced its first brand extension just weeks after hitting the capital’s streets.The paper will launch City AM Living, its new fortnightly property supplement on 6 October, with plans to take the title weekly later in the year.Printed in full colour, the new supplement will comprise 24 pages… Continue reading City AM Expands Within Weeks Of Launch
French entrepreneur Vincent Bollore has again increased his stake in media communications business, Aegis, raising his share in the company to 11.4% over the weekend to make him the firm’s largest stakeholder.The move adds fuel to industry speculation that Bollore is planning a take-over bid for Aegis, after he began increasing his share in August… Continue reading Bollore Increases Aegis Stake To 11.4%
