More Industry News articles

Global advertising agency, WPP, has acquired a majority stake in iPR Asia Holdings Limited (‘iPR’) a leading financial public relations agency, further extending the Group’s strategy of developing its networks in important and faster growing markets and sectors. iPR will be integrated into WPP’s public relations and public affairs network company Ogilvy Public Relations Worldwide,… Continue reading WPP Extends Reach In Asia

Teen magazine Sugar has signed cosmetics company, Rimmel, for the fifth consecutive year as the headline sponsor of the annual Sugar/Rimmel London Model Competition.The event takes place in seven major shopping centres across the nation during October 2005, with thousands of girls nation-wide receiving the opportunity to meet the world’s top model scouts and celebrities.Six… Continue reading Rimmel To Sponsor Sugar’s Model Competition

Virgin Radio has signed madcap comic Vic Reeves to its schedule in his own night-time slot, following a successful stint as stand in presenter for Suggs’ Party Classics show.The legendary comedian will front his own show every Wednesday and Thursday night between 7 and 10pm, starting from 21 September.The new show promises a mix of… Continue reading Reeves Joins Virgin Radio Line Up

H.Bauer Publishing has announced that women’s magazine Take a Break is to embark on a new multi-million pound TV advertising campaign created by Mustoes.The multi-million TV ad campaign for Take a Break starts tomorrow, staring Emma Chambers of Vicar of Dibley fame in eight, ten second spots. The ads will appear on ITV, Channel 4… Continue reading Take a Break Launches Multi-Million Pound Ad Push

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

Mobile television has a small but dedicated segment of consumers who are forecast to drive the early market for video content and live TV services on portable and mobile platforms, according to a new survey from Parks Associates. The Mobile Entertainment Platform and Services report found that out of more than 2,000 US internet users… Continue reading Mobile TV Consumption Driven By Dedicated Users

Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

The Television Corporation Plc (TVC) has announced plans to take a majority stake in a new start-up company to founded by entertainment hitmakers Jane Lush and Fenia Vardanis, who are leaving the BBC to take part in the venture.At the BBC, Lush & Vardanis worked together successfully on hit shows commissioning programmes including Strictly Come… Continue reading Lush And Vardanis To Leave BBC For Venture With TV Corp