More Industry News articles

Emap is to hold free seminars to promote understanding of the imum generation, building on its research with QuickWise Brand Research and provide fresh insights into the UK’s changing parenting market.The research, carried out in partnership with Emap’s Mother & Baby and Pregnancy & Birth brands, seeks to create a continuous research programme into Britain’s… Continue reading Emap Seminars Offer Insight Into Parenting Sector

Pay per call marketing looks set to become the next “big idea” in online marketing, according to industry experts, with a potentially massive advertiser base of those companies currently without an online presence.Speaking at yesterday’s Ad:Tech London conference, Stuart Veale of venture capitalist firm Beringea explained that 75% of businesses in Britain are currently without… Continue reading Pay Per Call The Next ‘Big Idea’ In Online Marketing

Advertising and marketing communications company, Omnicom has announced plans to invest in a global expansion of its PHD media network, extending its presence in markets across Europe, Asia and Africa. Omnicom will launch the new offices by taking resources from its existing Media Group offices, with the expansion beginning in the final quarter of 2005… Continue reading Omnicom Extends PHD’s Global Reach

Chrysalis radio has announced plans to launch a new independent division to develop audiences and revenue through listener understanding. The company’s new Insight department will work across Chrysalis Radio’s entire brand portfolio including Heart, LBC, Galaxy and its digital station Arrow, taking responsibility for listener engagement, database management, research, agency and client development and trade… Continue reading Chrysalis Radio Launches Insight Division

GCap Media has shown that the merger between Capital Radio and GWR created £25 million of annualised gross merger synergies, a significant increase of their earlier estimates of £7.5 million and resulting in on expected £8 million of gross cost savings in the current financial year. According to the group’s trading statement, published this morning,… Continue reading GCap Merger Creates £25 Million In Merger Synergies

GCap Media has revealed a number of changes concerning the structure of its management, with commercial director Linda Smith, and operations director Paul Davis both leaving the company while Duncan George, operations director now assumes responsibility for all operational aspects of the business, including content and commercial areas.According to the group’s trading statement, published this… Continue reading Smith And Davis Leave GCap Media

Text message usage in August continued to advance with gusto, extending July’s groundbreaking trend as a total of 87 million text messages were sent on average per day, according to the latest figures from the Mobile Data Association (MDA).The MDA revealed that the number of text messages sent in August topped 2.7 billion, with the… Continue reading Text Messages Break Records In August

August saw the nation’s box offices doing roaring trade, with family audiences flocking to see director Tim Burton’s remake of Charlie and the Chocolate Factory, which grossed a massive £26 million in the month.The film helped Britain’s cinemas enjoy a second consecutive month of family film success, following on from July’s successful performance to become… Continue reading Family Films Fuel Successful August At Box Offices

Mobile phone handset providers are finding it increasingly hard to up their market share, with penetration of the market rising at an alarming rate and forcing vendors and operators to look towards new features and supported services to rekindle growth over the next five years.In its new report, Informa Telecoms & Media predicts handset sales… Continue reading Increasing Mobile Phone Penetration Causing Providers To Deepen Content

MSN is to take on internet search rival Google in the search targeted marketing business, with its new MSN adCenter product seeking to steal the limelight from Google’s hugely successful Adwords.MSN’s new offering debuted in Singapore last month, but only went into official use this week, with the company’s French operations the first to see… Continue reading MSN To Compete With Google In Search Marketing