Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices.BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September.BSkyB has developed a… Continue reading BARB To Measure PVR Playback Figures
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Carat International has appointed Marcus Wilding as vice president, charged with the role of leading the development of its global communications services for Coke, Diageo, EMI and Epson accounts out of the Carat International London office.Wilding joins Carat from Starcom Mediavest where he was managing director responsible for P&G Business across Europe, Middle East and… Continue reading Wilding Joins Carat International As Vice President
The Local Radio Company (TLRC) has announced that it’s subsidiary sales house, First Radio Sales (FRS) will become a jointly owned venture with Ulster Television (UTV), with TLRC transferring a 50% stake in the company to UTV for £500,000.The move will see FRS secure the airtime sales contract for 17 local radio stations acquired by… Continue reading UTV Secures 50% Stake In First Radio Sales
Today sees the first publication of a Berliner-style newspaper in Britain, with the Guardian downsizing to the new format from this morning.The title, which retains its cover price of 60p, has also undergone an editorial revamp and is now printed in full colour. The relaunch is backed by a marketing campaign comprising national TV advertising,… Continue reading Guardian Hits Newsstands In Berliner Format
The Local Radio Company (TLRC), which owns and operates 27 local radio licences across the UK, has issued a statement warning investors that it is currently “trading below plan” and is cautious on its prospects for next year. TLRC’s prediction came as the broadcaster announced a year on year increase in sales of 24% for… Continue reading Local Radio Co Cautious For Next Year After Trading Below Plan
In-taxi advertising hit a new milestone this week, as Cabvision, London’s first broadcast-style in-cab TV system, announced it had equipped 1,000 vehicles with the technology.The achievement means that in-cab advertising is now seen by approximately 56,000 passengers every day, with Cabvision’s system providing a choice of channels and content, from sitcoms to news, sports and… Continue reading Cabvision Extends Taxi TV To 1,000 Vehicles
Ulster Television (UTV) has announced record results for the six months to 30 June 2005, but warned that television advertising revenues face a rough ride in the near future. The company, whose assets include UTV, the channel 3 licensee in Ireland; six local radio stations, and internet service provider UTV internet, announced group turnover up… Continue reading Ulster TV Warns Of Advertising Revenue Slip
The Local Radio Company (TLRC) has announced that it’s subsidiary sales house, First Radio Sales (FRS) will become a jointly owned venture with Ulster Television (UTV), with TLRC transferring a 50% stake in the company to UTV for £500,000. The move will see FRS secure the airtime sales contract for 17 local radio stations acquired… Continue reading First Radio Sales Becomes Joint Venture Between UTV And TLRC
Media Consultancy and auditing company Media Audits is said to have been talking to interested parties about a possible sale.Industry rumblings suggest that negotiations have reached a stage where Accenture is now in exclusive talks with the company.The rumours follow hot on the heels of the sale of rival consulting and auditing company Billetts to… Continue reading Media Audits In Talks Over Sale To Accenture
The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010
