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Third generation phones (3G) exceeded 50 million by mid 2005, with the roll out of 3G services creating pressure for carriers to earn cellular data revenue and spawning a multitude of cellular devices of every shape and size, according to new research from In-Stat. According to the high tech market research firm, wireless handset component… Continue reading World-Wide 3G Phones Pass 50 Million

The latest IPA Bellwether Report shows that marketing budgets for Q3 of 2005 were cut for the second quarter running, dropping at the fastest rate since the Iraq war in 2003. Adspend growth is predicted to remain weak in the final quarter of this year, with marketing growth for 2005-2006 shown to be less strong… Continue reading Q3 2005 Bellwether: Marketing Budgets Continue To Drop

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million. JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis. Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis… Continue reading Aegis Buys JML For £10 Million

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group. Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.” The… Continue reading Publicis Backs Down From Aegis Take-Over

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million.JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis.Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis said: “The… Continue reading Aegis Buys JML For £10 Million

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group.Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.”The group first… Continue reading Publicis Backs Down From Aegis Take-Over

The PPA has announced plans to undertake a retail marketing campaign targeting retailers, wholesalers and consumers, aiming to increase magazine sales at the newsstand.The next few months will see the PPA meet new retail buyers to provide them with an information source enabling new buyers to understand the unique relationship magazines have with readers.The scheme… Continue reading PPA To Target Retail Marketing Campaign

Satellite giant, BSkyB is expected to announce the £150 million take-over of broadband supplier, Easynet Group, this week making a direct rival in the broadband market to BT Aol and Wanadoo, according to a report in the Sunday Telegraph.The deal will give BSkyB the ability to offer “triple play” services to its customers, offering them… Continue reading BSkyB Expected To Take-Over Easynet Group

Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up